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Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt
| Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt |
| Autore | Hunt Shelby D. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (512 p.) |
| Disciplina | 658.8001 |
| Soggetto topico |
Marketing
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70253-3
1-317-46514-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Part 1. The Nature of Marketing and Science; 1 Introduction; 1.1 Three Contradictions?; 1.2 Objectives of Monograph; 1.3 The Nature of Marketing; 1.3.1 The Scope of Marketing; 1.3.2 Is Marketing a Science?; 1.4 The Nature of Science; 1.5 The Unity of Scientific Method; 1.5.1 Discovery Versus Justification; 1.6 Conclusions on Marketing Science; 1.7 The Three Dichotomies Model: An Evaluation; 1.7.1 The Positive/Normative Dichotomy in Philosophy of Science; 1.7.2 Is the Positive/Normative Dichotomy False?
1.7.3 Is the Positive/Normative Dichotomy Dangerous?1.7.4 Is the Positive/Normative Dichotomy Unnecessary?; 1.7.5 Is the Positive/Normative Dichotomy Meaningless?; 1.7.6 Is the Positive/Normative Dichotomy Useless?; 1.7.7 Is All of Marketing Thought Normative?; 1.8 The Three Dichotomies Model as a General Taxonomical Framework for Marketing; 1.9 Plan of Monograph; Questions for Analysis and Discussion; Notes; 2 On the Marketing Discipline; 2.1 On Marketing as . . .; 2.1.1 . . . A University Discipline; 2.1.2 . . . An Applied Discipline; 2.1.3 . . . A Professional Discipline 2.1.4 . . . A Set of Responsibilities2.1.5 Conclusion on the Nature of the Marketing Discipline; 2.2 The Defining Marketing Controversy; 2.2.1 On the 2007 Definition of Marketing; 2.3 The Defining Marketing Research Controversy; 2.3.1 Research Questions in Marketing; 2.3.2 Conclusion on the Nature of Marketing Research; Questions for Analysis and Discussion; Notes; Part 2. The Foundations of Marketing Theory; 3 On the Morphology of Explanation; 3.1 Explanations in Marketing; 3.2 Criteria for Evaluating Explanatory Models; 3.3 Deductive-Nomological Explanation; 3.4 Statistical Explanation 3.4.1 Theories of Probability3.4.2 Statistical Explanation and the Social Sciences; 3.4.3 Deductive-Statistical Explanation; 3.4.4 Inductive-Statistical Explanation; 3.5 Are Logical Empiricist Models of Explanation Adequate?; 3.5.1 Is the D-N Model Dead?; 3.5.2 Is the I-S Model Dead?; 3.6 The Pattern Model; 3.7 Functionalist Explanation; 3.7.1 Uses of the Terms Function and Functional Explanation; 3.7.2 Preliminary Problems of Functional Explanation; 3.7.3 The Logic of Functional Explanation; 3.7.4 Functionalism in the Context of Discovery; 3.8 Summary and Conclusions Questions for Analysis and DiscussionNotes; 4 Explanation: Issues and Aspects; 4.1 Explanation, Prediction, and Retrodiction; 4.1.1 Explanations as Potential Predictions; 4.1.2 Predictions as Potential Explanations; 4.1.3 Are Explanations and Predictions Potential Retrodictions?; 4.2 Causal Explanations; 4.2.1 The Notion of Causality; 4.2.2 Evidence for Causation; 4.3 Explanatory Incompleteness, Explanation Chains, and Infinite Regress; 4.3.1 Marketing Explanation Chains; 4.4 Other Forms of Explanatory Incompleteness; 4.4.1 Enthymemes; 4.4.2 Partial Explanations; 4.4.3 Explanation Sketches 4.5 The Fundamental Explananda of Marketing |
| Record Nr. | UNINA-9910463878903321 |
Hunt Shelby D.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt
| Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt |
| Autore | Hunt Shelby D. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (512 p.) |
| Disciplina | 658.8001 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-317-46513-X
1-315-70253-3 1-317-46514-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Part 1. The Nature of Marketing and Science; 1 Introduction; 1.1 Three Contradictions?; 1.2 Objectives of Monograph; 1.3 The Nature of Marketing; 1.3.1 The Scope of Marketing; 1.3.2 Is Marketing a Science?; 1.4 The Nature of Science; 1.5 The Unity of Scientific Method; 1.5.1 Discovery Versus Justification; 1.6 Conclusions on Marketing Science; 1.7 The Three Dichotomies Model: An Evaluation; 1.7.1 The Positive/Normative Dichotomy in Philosophy of Science; 1.7.2 Is the Positive/Normative Dichotomy False?
1.7.3 Is the Positive/Normative Dichotomy Dangerous?1.7.4 Is the Positive/Normative Dichotomy Unnecessary?; 1.7.5 Is the Positive/Normative Dichotomy Meaningless?; 1.7.6 Is the Positive/Normative Dichotomy Useless?; 1.7.7 Is All of Marketing Thought Normative?; 1.8 The Three Dichotomies Model as a General Taxonomical Framework for Marketing; 1.9 Plan of Monograph; Questions for Analysis and Discussion; Notes; 2 On the Marketing Discipline; 2.1 On Marketing as . . .; 2.1.1 . . . A University Discipline; 2.1.2 . . . An Applied Discipline; 2.1.3 . . . A Professional Discipline 2.1.4 . . . A Set of Responsibilities2.1.5 Conclusion on the Nature of the Marketing Discipline; 2.2 The Defining Marketing Controversy; 2.2.1 On the 2007 Definition of Marketing; 2.3 The Defining Marketing Research Controversy; 2.3.1 Research Questions in Marketing; 2.3.2 Conclusion on the Nature of Marketing Research; Questions for Analysis and Discussion; Notes; Part 2. The Foundations of Marketing Theory; 3 On the Morphology of Explanation; 3.1 Explanations in Marketing; 3.2 Criteria for Evaluating Explanatory Models; 3.3 Deductive-Nomological Explanation; 3.4 Statistical Explanation 3.4.1 Theories of Probability3.4.2 Statistical Explanation and the Social Sciences; 3.4.3 Deductive-Statistical Explanation; 3.4.4 Inductive-Statistical Explanation; 3.5 Are Logical Empiricist Models of Explanation Adequate?; 3.5.1 Is the D-N Model Dead?; 3.5.2 Is the I-S Model Dead?; 3.6 The Pattern Model; 3.7 Functionalist Explanation; 3.7.1 Uses of the Terms Function and Functional Explanation; 3.7.2 Preliminary Problems of Functional Explanation; 3.7.3 The Logic of Functional Explanation; 3.7.4 Functionalism in the Context of Discovery; 3.8 Summary and Conclusions Questions for Analysis and DiscussionNotes; 4 Explanation: Issues and Aspects; 4.1 Explanation, Prediction, and Retrodiction; 4.1.1 Explanations as Potential Predictions; 4.1.2 Predictions as Potential Explanations; 4.1.3 Are Explanations and Predictions Potential Retrodictions?; 4.2 Causal Explanations; 4.2.1 The Notion of Causality; 4.2.2 Evidence for Causation; 4.3 Explanatory Incompleteness, Explanation Chains, and Infinite Regress; 4.3.1 Marketing Explanation Chains; 4.4 Other Forms of Explanatory Incompleteness; 4.4.1 Enthymemes; 4.4.2 Partial Explanations; 4.4.3 Explanation Sketches 4.5 The Fundamental Explananda of Marketing |
| Record Nr. | UNINA-9910788174403321 |
|
Hunt Shelby D.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt
| Marketing theory : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt |
| Autore | Hunt Shelby D. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (512 p.) |
| Disciplina | 658.8001 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-317-46513-X
1-315-70253-3 1-317-46514-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Part 1. The Nature of Marketing and Science; 1 Introduction; 1.1 Three Contradictions?; 1.2 Objectives of Monograph; 1.3 The Nature of Marketing; 1.3.1 The Scope of Marketing; 1.3.2 Is Marketing a Science?; 1.4 The Nature of Science; 1.5 The Unity of Scientific Method; 1.5.1 Discovery Versus Justification; 1.6 Conclusions on Marketing Science; 1.7 The Three Dichotomies Model: An Evaluation; 1.7.1 The Positive/Normative Dichotomy in Philosophy of Science; 1.7.2 Is the Positive/Normative Dichotomy False?
1.7.3 Is the Positive/Normative Dichotomy Dangerous?1.7.4 Is the Positive/Normative Dichotomy Unnecessary?; 1.7.5 Is the Positive/Normative Dichotomy Meaningless?; 1.7.6 Is the Positive/Normative Dichotomy Useless?; 1.7.7 Is All of Marketing Thought Normative?; 1.8 The Three Dichotomies Model as a General Taxonomical Framework for Marketing; 1.9 Plan of Monograph; Questions for Analysis and Discussion; Notes; 2 On the Marketing Discipline; 2.1 On Marketing as . . .; 2.1.1 . . . A University Discipline; 2.1.2 . . . An Applied Discipline; 2.1.3 . . . A Professional Discipline 2.1.4 . . . A Set of Responsibilities2.1.5 Conclusion on the Nature of the Marketing Discipline; 2.2 The Defining Marketing Controversy; 2.2.1 On the 2007 Definition of Marketing; 2.3 The Defining Marketing Research Controversy; 2.3.1 Research Questions in Marketing; 2.3.2 Conclusion on the Nature of Marketing Research; Questions for Analysis and Discussion; Notes; Part 2. The Foundations of Marketing Theory; 3 On the Morphology of Explanation; 3.1 Explanations in Marketing; 3.2 Criteria for Evaluating Explanatory Models; 3.3 Deductive-Nomological Explanation; 3.4 Statistical Explanation 3.4.1 Theories of Probability3.4.2 Statistical Explanation and the Social Sciences; 3.4.3 Deductive-Statistical Explanation; 3.4.4 Inductive-Statistical Explanation; 3.5 Are Logical Empiricist Models of Explanation Adequate?; 3.5.1 Is the D-N Model Dead?; 3.5.2 Is the I-S Model Dead?; 3.6 The Pattern Model; 3.7 Functionalist Explanation; 3.7.1 Uses of the Terms Function and Functional Explanation; 3.7.2 Preliminary Problems of Functional Explanation; 3.7.3 The Logic of Functional Explanation; 3.7.4 Functionalism in the Context of Discovery; 3.8 Summary and Conclusions Questions for Analysis and DiscussionNotes; 4 Explanation: Issues and Aspects; 4.1 Explanation, Prediction, and Retrodiction; 4.1.1 Explanations as Potential Predictions; 4.1.2 Predictions as Potential Explanations; 4.1.3 Are Explanations and Predictions Potential Retrodictions?; 4.2 Causal Explanations; 4.2.1 The Notion of Causality; 4.2.2 Evidence for Causation; 4.3 Explanatory Incompleteness, Explanation Chains, and Infinite Regress; 4.3.1 Marketing Explanation Chains; 4.4 Other Forms of Explanatory Incompleteness; 4.4.1 Enthymemes; 4.4.2 Partial Explanations; 4.4.3 Explanation Sketches 4.5 The Fundamental Explananda of Marketing |
| Record Nr. | UNINA-9910808891403321 |
|
Hunt Shelby D.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||