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Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn
| Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn |
| Autore | Hoskins Colin |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 338.4730223 |
| Altri autori (Persone) |
McFadyenStuart
FinnAdam <1946-> |
| Soggetto topico |
Mass media - Economic aspects
Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5063-1986-6
1-322-41568-4 0-7619-3095-7 1-4522-6433-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors |
| Record Nr. | UNINA-9910481020103321 |
Hoskins Colin
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn
| Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn |
| Autore | Hoskins Colin |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (356 p.) : ill |
| Disciplina | 338.4730223 |
| Altri autori (Persone) |
McFadyenStuart
FinnAdam <1946-> |
| Soggetto topico | Mass media - Economic aspects |
| ISBN |
1-5063-1986-6
1-322-41568-4 0-7619-3095-7 1-4522-6433-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors |
| Record Nr. | UNINA-9910779212503321 |
|
Hoskins Colin
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn
| Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn |
| Autore | Hoskins Colin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
| Descrizione fisica | 1 online resource (356 p.) : ill |
| Disciplina | 338.4730223 |
| Altri autori (Persone) |
McFadyenStuart
FinnAdam <1946-> |
| Soggetto topico | Mass media - Economic aspects |
| ISBN |
1-5063-1986-6
1-322-41568-4 0-7619-3095-7 1-4522-6433-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors |
| Record Nr. | UNINA-9910813151503321 |
|
Hoskins Colin
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||