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International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke
| International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke |
| Autore | Horner Susan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier Butterworth-Heinemann, 2003 |
| Descrizione fisica | 1 online resource (409 p.) |
| Disciplina | 338.4/791 |
| Altri autori (Persone) | SwarbrookeJohn |
| Soggetto topico |
Tourism - Management
Service industries - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-39437-0
1-280-96638-6 9786610966387 0-08-047311-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; International Cases in Tourism Management; Copyright Page; Contents; Preface; Acknowledgements; Part 1: Introduction; Chapter 1. The Role of Case Studies in Learning; Chapter 2. Key Issues in International Tourism Management; Chapter 3. Introduction to the Case Studies; Part 2: The Case Studies; Section 1: Tourism Organizations; Case study 1: British Airways; Case study 2: The 'Lonely Planet' Phenomenon; Case study 3: MyTravel Group plc; Case study 4: Pacific Asia Travel Association; Case study 5: Tourism Concern
Case study 6: Touristik Union International and Its Environmental PoliciesSection 2: Tourism Destinations; Case study 7: Tourism in Asia-Pacific; Case study 8: Dubai; Case study 9: The Role of Visitor Attractions in Dublin, Ireland; Case study 10: Adventure Tourism in Iceland; Case study 11: Las Vegas, USA: Portrait of a Market Leader; Case study 12: Tourism in Russia; Section 3: Sectors of the Tourism Industry; Case study 13: Boutique Hotels; Case study 14: Budget Airlines in the UK; Case study 15: The UK Cruise Market; Case study 16: Online Retail Travel - Expedia Case study 17: The Brochures of Tour OperatorsCase study 18: Wildlife Tourism in Southern Africa; Case study 19: Hong Kong Disneyland; Case study 20: The Guggenheim Museum, Bilbao, Spain; Section 4: Issues in Tourism; Case study 21: Airline Frequent Flyer Programmes; Case study 22: All-Inclusive Resorts; Case study 23: Clubbing and Party Tourism in the Mediterranean; Case study 24: Corporate Social Responsibility in Tourism; Case study 25: Ecotourism - Belize; Case study 26: Tourism Education and Training; Case study 27: Employment in Tourism Case study 28: International Hotels Environmental InitiativeCase study 29: Researching Tourist Satisfaction; Case study 30: Sex Tourism; Case study 31: Timeshare Development; Case study 32: Tourism and Travellers with Disabilities; Case study 33: Tourism and the Purchase of Property in Foreign Countries; Case study 34: Tourism and Rural Development; Case study 35: Tourism and Terrorism; Case study 36: Vacation Costs, Different Destinations, and Independent Travellers; Section 5: The Future of Tourism Case study 37: Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable TourismCase study 38: Tomorrow's Tourists - 'Kate'; Bibliography; Index |
| Record Nr. | UNINA-9910457313003321 |
Horner Susan
|
||
| Boston, : Elsevier Butterworth-Heinemann, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke
| International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke |
| Autore | Horner Susan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier Butterworth-Heinemann, 2003 |
| Descrizione fisica | 1 online resource (409 p.) |
| Disciplina | 338.4/791 |
| Altri autori (Persone) | SwarbrookeJohn |
| Soggetto topico |
Tourism - Management
Service industries - Management |
| ISBN |
1-136-39437-0
1-280-96638-6 9786610966387 0-08-047311-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; International Cases in Tourism Management; Copyright Page; Contents; Preface; Acknowledgements; Part 1: Introduction; Chapter 1. The Role of Case Studies in Learning; Chapter 2. Key Issues in International Tourism Management; Chapter 3. Introduction to the Case Studies; Part 2: The Case Studies; Section 1: Tourism Organizations; Case study 1: British Airways; Case study 2: The 'Lonely Planet' Phenomenon; Case study 3: MyTravel Group plc; Case study 4: Pacific Asia Travel Association; Case study 5: Tourism Concern
Case study 6: Touristik Union International and Its Environmental PoliciesSection 2: Tourism Destinations; Case study 7: Tourism in Asia-Pacific; Case study 8: Dubai; Case study 9: The Role of Visitor Attractions in Dublin, Ireland; Case study 10: Adventure Tourism in Iceland; Case study 11: Las Vegas, USA: Portrait of a Market Leader; Case study 12: Tourism in Russia; Section 3: Sectors of the Tourism Industry; Case study 13: Boutique Hotels; Case study 14: Budget Airlines in the UK; Case study 15: The UK Cruise Market; Case study 16: Online Retail Travel - Expedia Case study 17: The Brochures of Tour OperatorsCase study 18: Wildlife Tourism in Southern Africa; Case study 19: Hong Kong Disneyland; Case study 20: The Guggenheim Museum, Bilbao, Spain; Section 4: Issues in Tourism; Case study 21: Airline Frequent Flyer Programmes; Case study 22: All-Inclusive Resorts; Case study 23: Clubbing and Party Tourism in the Mediterranean; Case study 24: Corporate Social Responsibility in Tourism; Case study 25: Ecotourism - Belize; Case study 26: Tourism Education and Training; Case study 27: Employment in Tourism Case study 28: International Hotels Environmental InitiativeCase study 29: Researching Tourist Satisfaction; Case study 30: Sex Tourism; Case study 31: Timeshare Development; Case study 32: Tourism and Travellers with Disabilities; Case study 33: Tourism and the Purchase of Property in Foreign Countries; Case study 34: Tourism and Rural Development; Case study 35: Tourism and Terrorism; Case study 36: Vacation Costs, Different Destinations, and Independent Travellers; Section 5: The Future of Tourism Case study 37: Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable TourismCase study 38: Tomorrow's Tourists - 'Kate'; Bibliography; Index |
| Record Nr. | UNINA-9910784343403321 |
|
Horner Susan
|
||
| Boston, : Elsevier Butterworth-Heinemann, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke
| International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke |
| Autore | Horner Susan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boston, : Elsevier Butterworth-Heinemann, 2003 |
| Descrizione fisica | 1 online resource (409 p.) |
| Disciplina | 338.4/791 |
| Altri autori (Persone) | SwarbrookeJohn |
| Soggetto topico |
Tourism - Management
Service industries - Management |
| ISBN |
1-136-39437-0
1-280-96638-6 9786610966387 0-08-047311-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; International Cases in Tourism Management; Copyright Page; Contents; Preface; Acknowledgements; Part 1: Introduction; Chapter 1. The Role of Case Studies in Learning; Chapter 2. Key Issues in International Tourism Management; Chapter 3. Introduction to the Case Studies; Part 2: The Case Studies; Section 1: Tourism Organizations; Case study 1: British Airways; Case study 2: The 'Lonely Planet' Phenomenon; Case study 3: MyTravel Group plc; Case study 4: Pacific Asia Travel Association; Case study 5: Tourism Concern
Case study 6: Touristik Union International and Its Environmental PoliciesSection 2: Tourism Destinations; Case study 7: Tourism in Asia-Pacific; Case study 8: Dubai; Case study 9: The Role of Visitor Attractions in Dublin, Ireland; Case study 10: Adventure Tourism in Iceland; Case study 11: Las Vegas, USA: Portrait of a Market Leader; Case study 12: Tourism in Russia; Section 3: Sectors of the Tourism Industry; Case study 13: Boutique Hotels; Case study 14: Budget Airlines in the UK; Case study 15: The UK Cruise Market; Case study 16: Online Retail Travel - Expedia Case study 17: The Brochures of Tour OperatorsCase study 18: Wildlife Tourism in Southern Africa; Case study 19: Hong Kong Disneyland; Case study 20: The Guggenheim Museum, Bilbao, Spain; Section 4: Issues in Tourism; Case study 21: Airline Frequent Flyer Programmes; Case study 22: All-Inclusive Resorts; Case study 23: Clubbing and Party Tourism in the Mediterranean; Case study 24: Corporate Social Responsibility in Tourism; Case study 25: Ecotourism - Belize; Case study 26: Tourism Education and Training; Case study 27: Employment in Tourism Case study 28: International Hotels Environmental InitiativeCase study 29: Researching Tourist Satisfaction; Case study 30: Sex Tourism; Case study 31: Timeshare Development; Case study 32: Tourism and Travellers with Disabilities; Case study 33: Tourism and the Purchase of Property in Foreign Countries; Case study 34: Tourism and Rural Development; Case study 35: Tourism and Terrorism; Case study 36: Vacation Costs, Different Destinations, and Independent Travellers; Section 5: The Future of Tourism Case study 37: Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable TourismCase study 38: Tomorrow's Tourists - 'Kate'; Bibliography; Index |
| Record Nr. | UNINA-9910811296903321 |
|
Horner Susan
|
||
| Boston, : Elsevier Butterworth-Heinemann, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure Marketing : A Global Perspective
| Leisure Marketing : A Global Perspective |
| Autore | Horner Susan |
| Pubbl/distr/stampa | New York, : Routledge, Dec. 2004 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910457309603321 |
|
Horner Susan
|
||
| New York, : Routledge, Dec. 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure Marketing : A Global Perspective
| Leisure Marketing : A Global Perspective |
| Autore | Horner Susan |
| Pubbl/distr/stampa | New York, : Routledge, Dec. 2004 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910784343603321 |
|
Horner Susan
|
||
| New York, : Routledge, Dec. 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure Marketing : A Global Perspective
| Leisure Marketing : A Global Perspective |
| Autore | Horner Susan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Routledge, Dec. 2004 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Leisure Marketing A Global Perspective -- Copyright -- Contents -- Preface -- Part One Introduction -- Introduction -- CHAPTER 1 What is marketing? -- CHAPTER 2 What is leisure? -- Part Two The international dimension -- Introduction -- CHAPTER 3 The international market -- CHAPTER 4 The international leisure industry -- CHAPTER 5 The international business environment -- Part Three The marketing mix and leisure -- Introduction -- CHAPTER 6 Product -- CHAPTER 7 Price -- CHAPTER 8 Place -- CHAPTER 9 Promotion -- Part Four Marketing planning in leisure -- Introduction -- CHAPTER 10 Where are we now? Current situation analysis -- CHAPTER 11 Where do we want to go? The setting of goals and objectives -- CHAPTER 12 How will we get there? Developing the strategy -- CHAPTER 13 How will we know when we get there? Monitoring, review and evaluation -- Part Five Marketing in the different sectors of the leisure industry -- Introduction -- CHAPTER 14 Visitor attractions -- CHAPTER 15 Accommodation -- CHAPTER 16 Tourist destinations -- CHAPTER 17 Tour operation -- CHAPTER 18 Transport -- CHAPTER 19 Resort complexes -- CHAPTER 20 Retail travel -- CHAPTER 21 Arts and entertainment -- CHAPTER 22 Recreation and sport -- CHAPTER 23 Leisure shopping -- CHAPTER 24 Restaurants and catering -- Conclusions -- Part Six Topical issues in leisure marketing -- Introduction -- CHAPTER 25 Competition and competitive advantage -- CHAPTER 26 Quality -- CHAPTER 27 Ethics and social responsibility -- CHAPTER 28 Marketing research and relationship marketing -- Part Seven The wider context -- Introduction -- CHAPTER 29 Leisure and the wider consumer society -- CHAPTER 30 Globalisation -- Part Eight Conclusions -- Part Nine Case studies -- Introduction -- Case study 1 The Victoria and Albert Museum (V& -- A) -- Case study 2 Disneyland Resort, Paris: The marketing mix.
Case study 3 Modern art museums -- Case study 4 Health, leisure and tourism marketing -- Case study 5 Manchester United: Marketing the brand -- Case study 6 Sofitel hotels and resorts -- Case study 7 'Souljourn' USA: 'Guiding the world to the best of Black culture' -- Case study 8 Hilton Head Island, USA: The leisure island for golf and leisure shopping -- Case study 9 Las Vegas: The world of casinos and themed hotels -- Case study 10 New niche markets in the leisure industry: The boutique hotel, the clubbing holiday and the music festival expperience -- Case study 11 International film and the tourism industry -- Case study 12 The growth of the online retail travel market -- Case study 13 Tour operators' brochures and advice for tourists about safety -- Case study 14 Leisure travel magazines and the Islamic tourism market -- Glossary -- Bibliography and further reading -- Index. |
| Record Nr. | UNINA-9910823745703321 |
|
Horner Susan
|
||
| New York, : Routledge, Dec. 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||