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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier
| Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier |
| Autore | Park Young Won |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore : , : Springer, , 2024 |
| Descrizione fisica | 1 online resource (235 pages) |
| Disciplina | 338.766855 |
| Altri autori (Persone) | HongPaul |
| Soggetto topico |
Cosmetics industry
Internet marketing |
| ISBN | 981-9736-74-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Executive Summary -- Contents -- About the Authors -- 1 Timeless Elegance: Tracing the Dynamic Evolution of Cosmetics Through History -- 1 Beginnings of Beauty: Cosmetics in Ancient Civilizations -- 1.1 Ancient Egyptian Elegance -- 1.2 Mesopotamian Innovations -- 1.3 Ancient Chinese Cosmetic Traditions -- 1.4 Ancient Indian Cosmetic Traditions -- 1.5 Beauty in Ancient Greece and Rome -- 1.6 Ancient Korean Cosmetic Traditions -- 1.7 Ancient Japanese Cosmetic Traditions -- 2 From Alchemy to Acceptance: Cosmetics in the Middle Ages and Renaissance -- 2.1 Medieval Modesty and Makeup -- 2.2 Renaissance of Beauty -- 2.3 Scientific Advancements and Alchemy -- 3 Industrialization and Innovation: The Birth of Modern Cosmetics -- 3.1 Cosmetic Chemistry Breakthroughs -- 3.2 The Changing Role of Women and Societal Attitudes -- 3.3 Hollywood’s Influence on Beauty -- 3.4 Wartime Cosmetics -- 3.5 Adaptation to Wartime and Economic Fluctuations -- 4 The Cosmetics Industry Growth in the 20th Century -- 4.1 Beauty Brand Concept -- 4.2 Advertising for Products -- 4.3 Emergence of Beauty Brands -- 5 Conclusion -- References -- 2 Rising Titans: Unveiling the Enduring Foundations of Global Cosmetic Leaders -- 1 Foundations and Early Innovations |
| Record Nr. | UNINA-9910890171603321 |
Park Young Won
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| Singapore : , : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creative Innovative Firms from Japan : A Benchmark Inquiry into Firms from Three Rival Nations / / by Young Won Park, Paul Hong
| Creative Innovative Firms from Japan : A Benchmark Inquiry into Firms from Three Rival Nations / / by Young Won Park, Paul Hong |
| Autore | Park Young Won |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (153 pages) |
| Disciplina | 338.7402552 |
| Soggetto topico |
Management
Industrial management Small business Family-owned business enterprises New business enterprises Innovation/Technology Management Small Business Family Business Start-Ups/Venture Capital |
| ISBN | 981-13-1681-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section Ⅰ: Characteristics of Japanese Innovators -- Chapter 2. Strategies of Long-lived Big Japanese Innovators (LLBJI) -- Chapter 3. Strategies of Long lived Small and Medium Japanese Innovators (LLSMJI) -- Chapter 4. Developing Creative Innovators for Global Competitiveness of Japanese SMEs -- Chapter 5. Adaptive Knowledge Capability of Japanese SMEs -- Section II: Strategies of Korean, German, American Innovator firms -- Chapter 6. German Innovator firms -- Chapter 7. American Innovator firms -- Chapter 8. Korean Innovator firms -- Chapter 9. Lessons and Implications of Innovator Firms -- Chapter 10. Concluding remarks and future research issues. |
| Record Nr. | UNINA-9910350212103321 |
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Park Young Won
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Encyclopedia of New Populism and Responses in the 21st Century
| Encyclopedia of New Populism and Responses in the 21st Century |
| Autore | Chacko Chennattuserry Joseph |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore : , : Springer, , 2024 |
| Descrizione fisica | 1 online resource (1116 pages) |
| Altri autori (Persone) |
DeshpandeMadhumati
HongPaul |
| ISBN |
9789819978021
9819978025 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910913785703321 |
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Chacko Chennattuserry Joseph
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| Singapore : , : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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