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Commoditization and the strategic response [[electronic resource] /] / by Andrew Holmes
| Commoditization and the strategic response [[electronic resource] /] / by Andrew Holmes |
| Autore | Holmes Andrew <1965-> |
| Pubbl/distr/stampa | Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 338/.02 |
| Soggetto topico |
Commercial products
Consumption (Economics) Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-16375-3
1-317-16374-5 1-281-20794-2 9786611207946 0-7546-8125-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; Index |
| Record Nr. | UNINA-9910451083503321 |
Holmes Andrew <1965->
|
||
| Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commoditization and the strategic response [[electronic resource] /] / by Andrew Holmes
| Commoditization and the strategic response [[electronic resource] /] / by Andrew Holmes |
| Autore | Holmes Andrew <1965-> |
| Pubbl/distr/stampa | Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 338/.02 |
| Soggetto topico |
Commercial products
Consumption (Economics) Management |
| ISBN |
1-315-57286-9
1-317-16375-3 1-317-16374-5 1-281-20794-2 9786611207946 0-7546-8125-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; Index |
| Record Nr. | UNINA-9910784843903321 |
|
Holmes Andrew <1965->
|
||
| Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||