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The business of tourism / / J. Christopher Holloway, Claire Humphreys
The business of tourism / / J. Christopher Holloway, Claire Humphreys
Autore Holloway J. Christopher
Edizione [Tenth edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2016
Descrizione fisica 1 online resource (790 pages) : color illustrations, photographs
Disciplina 910.68
Soggetto topico Tourism
Tourism - Marketing
ISBN 1-292-06326-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright -- Brief contents -- Contents -- Preface -- List of abbreviations -- Acknowledgements -- PART 1 DEFINING AND ANALYSING TOURISM AND ITS IMPACTS -- 1 An introduction to tourism -- Learning outcomes -- Why study tourism? -- Defining tourism -- The tourist product -- The nature of tourism -- The tourist destination -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- 2 The development and growth of tourism up to the mid-twentieth century -- Learning outcomes -- Introduction: the early years -- Travel in the Middle Ages -- Developments in road transport in the seventeenth to early nineteenth centuries -- The Grand Tour -- Authorisation to travel -- Other political hindrances to travel -- The development of the spas -- The rise of the seaside resort -- Conditions favouring the expansion of travel in the nineteenth century -- The age of steam -- Other late nineteenth-century developments -- The years 1900-1950 and the origins of mass tourism -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- 3 The era of popular tourism:1950 to the twenty-first century -- Learning outcomes -- Tourism since World War II -- The growing importance of business travel -- The all-inclusive holiday -- Mass market tourism in its maturity -- The influence of information technology -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- 4 The demand for tourism -- Learning outcomes -- Introduction -- The tourist's needs and wants -- Travel motivation -- Travel facilitators -- Segmenting the tourism market -- Consumer processes -- Making the decision -- Fashion and taste -- Factors influencing changes in tourist demand -- The future pattern of tourist demand -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Further reading.
5 The economic impacts of tourism -- Learning outcomes -- Introduction -- The international tourist market -- The value of economic data -- The economic impacts of tourism -- Statistical measurement of tourism -- Future issues -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- 6 The socio-cultural impacts of tourism -- Learning outcomes -- Introduction -- The socio-cultural effects of tourism -- The hosts' impacts on tourists -- Cultural transgressions -- The exploitation of indigenous populations -- Managing the social impacts of tourism -- Bringing economic benefits to locals -- The impacts of travel on tourists' health -- Politico-cultural impacts -- Legislation and guidance protecting the tourist destination -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- 7 The environmental impacts of tourism -- Learning outcomes -- Introduction -- The environmental effects of tourism -- Public-sector planning for control and conservation -- The public/private-sector interface in the development of sustainable tourism -- Technology and sustainable tourism -- Summary -- Questions and discussion topics -- Tasks -- Bibliography -- Further reading -- Websites -- PART 2 THE TRAVEL AND TOURISM PRODUCT -- 8 The structure and organisation of the travel and tourism industry -- Learning outcomes -- Introduction -- The chain of distribution for tourism -- Common interest organisations -- Integration in the tourism industry -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 9 Tourist destinations -- Learning outcomes -- Introduction: what defines a destination? -- Categorising destinations -- Coastal tourism -- Urban tourism -- Rural tourism -- Island tourism -- Spa tourism -- The successful destination.
Design of the built and natural environment -- The media and their influence on tourist destinations -- Destinations of the future -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 10 Tourist attractions -- Learning outcomes -- Introduction: defining the attraction -- Historic buildings and heritage -- Museums and art galleries -- Parks and gardens -- Other attractions -- Events -- Other influential factors attracting visitors -- The scope for innovative tourism -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- 11 Business tourism -- Learning outcomes -- Introduction -- Meetings -- Incentive travel -- Exhibitions and trade fairs -- Individual business travel -- Trends in business tourism -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 12 The hospitality sector: accommodation and catering services -- Learning outcomes -- Introduction -- The structure of the accommodation sector -- Classifying and grading accommodation -- The nature of demand for accommodation facilities -- Categories of accommodation -- The distribution of accommodation -- Environmental issues -- Catering -- Future developments in the hospitality sector -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 13 Tourist transport by air -- Learning outcomes -- Introduction -- The airline business -- The organisation of air transport -- Air transport regulation -- The deregulation of air transport -- The economics of airline operation -- Environmental concerns -- The marketing of air services -- What is the future like for air transport? -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 14 Tourist transport by water -- Learning outcomes -- Introduction -- The ocean liners -- Cruising -- Ferry services.
Coastal and inland waterways tourism -- Seagoing pleasure craft -- What does the future hold for water transport? -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- 15 Tourist transport on land -- Learning outcomes -- Introduction -- The role of the railways in tourism -- Coach travel -- The private car -- Cycling and tourism -- Tourists on foot -- Future developments in land transport -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- PART 3 INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM SERVICES -- 16 The management of visitors -- Learning outcomes -- Introduction -- Controlling the impacts of visitors -- Meeting the cost of visitor management -- Operational approaches to visitor management -- Technology that can assist in visitor management -- Future issues -- Questions and discussion points -- Tasks -- Bibliography -- Further reading -- Websites -- 17 The structure and role of the public sector in tourism -- Learning outcomes -- Introduction -- The nature of government involvement -- Planning and facilitating tourism -- Supervision and control of tourism -- The organisation of public-sector tourism -- The role of the European Union (EU) -- The future role of the public sector in tourism -- Summary -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 18 Tour operating -- Learning outcomes -- Introduction -- Tour operators - why a European perspective? -- The role of the tour operator -- The role of air brokers -- Tour operating within the European Union (EU) -- The changing marketplace in tour operating -- The nature of tour operating -- Planning and marketing of package tours -- The role of the resort representative -- Pricing the package tour -- The tour brochure -- The reservations system -- Operators selling direct.
The information technology revolution and its impact on tour operating -- The future for tour operators -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- 19 Selling and distributing travel and tourism -- Learning outcomes -- Introduction -- Historical context -- The scale of the retail sector -- The power of the travel agency chains -- The profitability of travel agents -- The role of travel agents -- Distribution trends -- Setting up and running a travel agency -- Travel agency appointments -- The impact of computer technology -- The future of travel retailing -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- Consortia -- 20 Ancillary tourism services -- Learning outcomes -- Introduction -- Services to the tourist -- Services to the supplier -- Marketing services -- Technical services -- The future of ancillary services -- Questions and discussion points -- Tasks -- Bibliography -- Websites -- PART 4 CASE STUDIES -- 1 Sightseeing and river cruises -- 2 Golf tourism and Myrtle Beach, USA -- 3 European Tourism Association -- 4 Sex tourism -- 5 Coaching holidays: Cooks Coaches -- 6 ExCeL Exhibition Centre and London International Convention Centre -- 7 Mobile technology -- 8 The Canterbury Tales -- Index.
Record Nr. UNINA-9910153249903321
Holloway J. Christopher  
Harlow, England : , : Pearson, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing for tourism / / J. Christopher Holloway
Marketing for tourism / / J. Christopher Holloway
Autore Holloway J. Christopher
Edizione [Fourth edition.]
Pubbl/distr/stampa Harlow, England : , : FT Prentice Hall, , [2004]
Descrizione fisica 1 online resource (xviii, 510 páginas)
Disciplina 338.4791
Soggetto topico Tourism
Tourism - Marketing
ISBN 1-5129-3952-8
1-280-60115-9
9786610601158
1-4058-7114-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910154650303321
Holloway J. Christopher  
Harlow, England : , : FT Prentice Hall, , [2004]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui