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China catalyst [[electronic resource]] : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman
| China catalyst [[electronic resource]] : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman |
| Autore | Holloman Dave M. <1969-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 382.0951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China Economic development - China |
| ISBN |
1-118-66127-3
1-118-41770-4 1-118-42204-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
China Catalyst; Contents; Preface; Acknowledgments; PART I The New Phase of Global Growth; CHAPTER 1 Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; CHAPTER 2 Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; CHAPTER 3 Catalysts for Consumption
Build It Quickly: The Physical Infrastructure to Move Goods and People Incentives to Increase Consumption; The Free Flow of Capital; Notes; PART II Markets, Channels, and Capabilities; CHAPTER 4 One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; The Guangdong Demand Cluster; The Beijing Demand Cluster; The Anhui Demand Cluster; The Chengdu Demand Cluster; The Clusters as Focal Points for Consumer Demand; Notes; CHAPTER 5 Channels to a Growing Market An Overview of China's Major Channels to Market Department Stores; Local Outdoor Markets; Hypermarkets; Supermarkets; Convenience Stores; Specialty Stores; E-Commerce; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; CHAPTER 6 Guan Xi Goes Online; An Overview of China's Digital World; The E-Commerce Rocket; E-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; CHAPTER 7 Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; China's Food-Safety Crisis; Counterfeit Products Distribution Trends Cold Chain Distribution; Direct Purchasing; Direct Farm Sourcing; Product Tracking; The Results of These Trends; Retailer-Supplier Partnerships; Notes; CHAPTER 8 Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; PART III Forging Ahead; CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model; Targeting Demand Clusters and Expanding Out; Expanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; CHAPTER 10 The New Export Machine Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company Switching the Innovation Gear; Distribution Innovation; Residential Distribution; Digital Culture; Multichannel Innovation; Notes; CHAPTER 11 The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Pick Your Spots; Invest in the Online Space; Take a Portfolio-Based Distribution Approach; Push the Information Advantage; Understand That Trust and Security Are a Price Premium; Make No Presumptions about Pricing; Foster Multilevel Government Relationships; Remember That Human Resources Are Vital Conclusion |
| Record Nr. | UNINA-9910139043203321 |
Holloman Dave M. <1969->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman
| China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman |
| Autore | Holloman Dave M. <1969-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 382.0951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China Economic development - China |
| ISBN |
9781118661277
1118661273 9781118417706 1118417704 9781118422045 111842204X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
China Catalyst; Contents; Preface; Acknowledgments; PART I The New Phase of Global Growth; CHAPTER 1 Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; CHAPTER 2 Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; CHAPTER 3 Catalysts for Consumption
Build It Quickly: The Physical Infrastructure to Move Goods and People Incentives to Increase Consumption; The Free Flow of Capital; Notes; PART II Markets, Channels, and Capabilities; CHAPTER 4 One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; The Guangdong Demand Cluster; The Beijing Demand Cluster; The Anhui Demand Cluster; The Chengdu Demand Cluster; The Clusters as Focal Points for Consumer Demand; Notes; CHAPTER 5 Channels to a Growing Market An Overview of China's Major Channels to Market Department Stores; Local Outdoor Markets; Hypermarkets; Supermarkets; Convenience Stores; Specialty Stores; E-Commerce; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; CHAPTER 6 Guan Xi Goes Online; An Overview of China's Digital World; The E-Commerce Rocket; E-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; CHAPTER 7 Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; China's Food-Safety Crisis; Counterfeit Products Distribution Trends Cold Chain Distribution; Direct Purchasing; Direct Farm Sourcing; Product Tracking; The Results of These Trends; Retailer-Supplier Partnerships; Notes; CHAPTER 8 Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; PART III Forging Ahead; CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model; Targeting Demand Clusters and Expanding Out; Expanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; CHAPTER 10 The New Export Machine Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company Switching the Innovation Gear; Distribution Innovation; Residential Distribution; Digital Culture; Multichannel Innovation; Notes; CHAPTER 11 The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Pick Your Spots; Invest in the Online Space; Take a Portfolio-Based Distribution Approach; Push the Information Advantage; Understand That Trust and Security Are a Price Premium; Make No Presumptions about Pricing; Foster Multilevel Government Relationships; Remember That Human Resources Are Vital Conclusion |
| Record Nr. | UNINA-9910823828703321 |
|
Holloman Dave M. <1969->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||