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How to sell online : the experts' guide to making your business more successful and profitable online / / Christer Holloman
| How to sell online : the experts' guide to making your business more successful and profitable online / / Christer Holloman |
| Autore | Holloman Christer |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Customer relations Success in business |
| ISBN |
1-292-14840-3
1-292-14841-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Experts' guide to making your business more successful and profitable online |
| Record Nr. | UNINA-9910154940203321 |
Holloman Christer
|
||
| Harlow, England : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman
| The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman |
| Autore | Holloman Christer |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Social media - Management
Rate of return |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20831-9
1-118-89829-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations
What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships 3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can Facebook be measured?; Content; Costs; Twitter; What is the purpose of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+ What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you 2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite? Why would you use HootSuite? |
| Record Nr. | UNINA-9910139145303321 |
|
Holloman Christer
|
||
| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman
| The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman |
| Autore | Holloman Christer |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Social media - Management
Rate of return |
| ISBN |
1-119-20831-9
1-118-89829-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations
What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships 3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can Facebook be measured?; Content; Costs; Twitter; What is the purpose of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+ What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you 2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite? Why would you use HootSuite? |
| Record Nr. | UNINA-9910816798403321 |
|
Holloman Christer
|
||
| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman
| The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman |
| Autore | Holloman Christer |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , 2013 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-52451-9
1-118-52452-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Set-up -- part II. Social media strategy -- part III. Social by department. |
| Record Nr. | UNINA-9910452451203321 |
|
Holloman Christer
|
||
| Hoboken : , : Wiley, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman
| The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman |
| Autore | Holloman Christer |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , 2013 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Social media |
| ISBN |
1-118-52451-9
1-118-52452-7 |
| Classificazione | BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Set-up -- part II. Social media strategy -- part III. Social by department. |
| Record Nr. | UNINA-9910790520803321 |
|
Holloman Christer
|
||
| Hoboken : , : Wiley, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman
| The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman |
| Autore | Holloman Christer |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , 2013 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Social media |
| ISBN |
1-118-52451-9
1-118-52452-7 |
| Classificazione | BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Set-up -- part II. Social media strategy -- part III. Social by department. |
| Record Nr. | UNINA-9910825665803321 |
|
Holloman Christer
|
||
| Hoboken : , : Wiley, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||