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Pricing with confidence [[electronic resource] ] : 10 ways to stop leaving money on the table / / Reed K. Holden, Mark R. Burton
| Pricing with confidence [[electronic resource] ] : 10 ways to stop leaving money on the table / / Reed K. Holden, Mark R. Burton |
| Autore | Holden Reed K |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.1554
658.8 658.8/16 658.816 |
| Altri autori (Persone) | BurtonMark R. <1965-> |
| Soggetto topico |
Pricing
Service industries - Prices |
| ISBN |
1-118-04534-3
1-119-19874-7 1-281-23749-3 9786611237493 0-470-25923-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing
Rule Eight: Build Your Selling BackboneRule Nine: Take Simple Steps to Move from Cost-Plus to Value-Based Pricing; Rule Ten: Price with Confidence: Remember Who You Are; INDEX |
| Record Nr. | UNINA-9910145746803321 |
Holden Reed K
|
||
| Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing with confidence : 10 ways to stop leaving money on the table / / Reed K. Holden, Mark R. Burton
| Pricing with confidence : 10 ways to stop leaving money on the table / / Reed K. Holden, Mark R. Burton |
| Autore | Holden Reed K |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.1554
658.8 658.8/16 658.816 |
| Altri autori (Persone) | BurtonMark R. <1965-> |
| Soggetto topico |
Pricing
Service industries - Prices |
| ISBN |
1-118-04534-3
1-119-19874-7 1-281-23749-3 9786611237493 0-470-25923-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing
Rule Eight: Build Your Selling BackboneRule Nine: Take Simple Steps to Move from Cost-Plus to Value-Based Pricing; Rule Ten: Price with Confidence: Remember Who You Are; INDEX |
| Record Nr. | UNINA-9910813532303321 |
|
Holden Reed K
|
||
| Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||