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The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman
| The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman |
| Autore | Holbrook Morris B |
| Edizione | [Reprint 2011] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Mouton de Gruyter, 1993 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 302.2 |
| Altri autori (Persone) | HirschmanElizabeth Caldwell <1949-> |
| Collana | Approaches to Semiotics [AS] |
| Soggetto topico |
Consumer behavior
Popular culture Semiotics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-11-085473-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index |
| Record Nr. | UNINA-9910461900903321 |
Holbrook Morris B
|
||
| Berlin ; ; New York, : Mouton de Gruyter, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman
| The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman |
| Autore | Holbrook Morris B |
| Edizione | [Reprint 2011] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Mouton de Gruyter, 1993 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 302.2 |
| Altri autori (Persone) | HirschmanElizabeth Caldwell <1949-> |
| Collana | Approaches to Semiotics [AS] |
| Soggetto topico |
Consumer behavior
Popular culture Semiotics |
| ISBN | 3-11-085473-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index |
| Record Nr. | UNINA-9910785837103321 |
|
Holbrook Morris B
|
||
| Berlin ; ; New York, : Mouton de Gruyter, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman
| The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman |
| Autore | Holbrook Morris B |
| Edizione | [Reprint 2011] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Mouton de Gruyter, 1993 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 302.2 |
| Altri autori (Persone) | HirschmanElizabeth Caldwell <1949-> |
| Collana | Approaches to Semiotics [AS] |
| Soggetto topico |
Consumer behavior
Popular culture Semiotics |
| ISBN | 3-11-085473-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index |
| Record Nr. | UNINA-9910809815303321 |
|
Holbrook Morris B
|
||
| Berlin ; ; New York, : Mouton de Gruyter, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||