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Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji
| Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (289 pages) |
| Disciplina | 658.802 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
International business enterprises
Green marketing |
| Soggetto non controllato |
Commerce
Business & Economics |
| ISBN | 3-030-82572-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522995103321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Responsible management in emerging markets : a multisectoral focus / / Eric Kwame Adae [and five others], editors
| Responsible management in emerging markets : a multisectoral focus / / Eric Kwame Adae [and five others], editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XXVIII, 380 p. 11 illus. :) |
| Disciplina | 338.927091724 |
| Collana | Sustainable development goals series |
| Soggetto topico | Social responsibility of business - Developing countries |
| Soggetto non controllato |
Economics
Business & Economics |
| ISBN | 3-030-76563-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1: An Introduction to Responsible Management: A Corporate Social Responsibility, Green Marketing, and Sustainability Management Perspective -- 1.1 Introduction -- 1.2 Corporate Social Responsibility as a Responsible Management Tool -- 1.3 Sustainability Transitions: Sustainability as a Responsible Management Tool -- 1.4 Green Business as a Responsible Management Tool -- 1.4.1 Green Business -- 1.4.2 Green Resources and Sourcing -- 1.4.3 Green Processes -- 1.4.4 Green Products for Green Consumers -- 1.5 A Brief Overview of the Chapters -- 1.6 Alignment with the UN's Sustainable Development Goals -- 1.7 Contribution to Theory -- 1.8 Contribution to Managerial Practice and Policy -- 1.9 Conclusion -- References -- Part I: Corporate Social Responsibility -- 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging Economies -- 2.1 Introduction -- 2.2 Macro, Meso, and Micro-Level CSR -- 2.2.1 Macro-Level CSR -- 2.2.2 Meso-Level CSR -- 2.2.3 Micro-Level CSR -- 2.3 Role of HRM in Micro-Level CSR -- 2.4 Theoretical Foundation of Micro-Level CSR -- 2.5 Benefits of Micro CSR to Emerging Economies -- 2.5.1 Attitudinal Benefits of Micro CSR to Emerging Economies -- 2.5.2 Behavioural Outcome of Micro CSR -- 2.6 Negative Effects on Emerging Economies -- 2.7 The Way Forward -- 2.8 Conclusion -- References -- 3: Assessing the Contributions of CSR Activities to the Educational Sector -- 3.1 Introduction -- 3.2 CSR Patterns in the Education Sector -- 3.2.1 Training Programmes -- 3.2.2 Teacher Professional Development Programmes -- 3.2.3 Supply of Educational Materials -- 3.2.4 Infrastructure Development -- 3.2.5 Grants and Scholarships.
3.2.6 Provision of Information and Communications Technology Equipment and Skills -- 3.3 Areas of Intervention for Educational CSR Initiatives and Expected Outcomes -- 3.4 Issues in CSR Activities in the Education and Training Sector -- 3.5 The Way Forward -- 3.6 Conclusions -- References -- Part II: Green Marketing -- 4: Green Entrepreneurship: The Case Study of the Kenyan Climate Innovation Centre -- 4.1 Introduction -- 4.2 Methodology -- 4.3 Defining Green Entrepreneurship -- 4.3.1 Three Levels of Analysis for Green Entrepreneurship -- 4.3.2 Green Entrepreneurship at the Micro Level -- 4.3.3 Green Entrepreneurship at the Meso Level: The Value Chain -- 4.3.4 Green Entrepreneurship at the Macro Level: An Ecosystem for Green Entrepreneurship -- 4.3.5 Integrating the Three Levels: The Kenya Climate Innovation Centre Case Study -- 4.4 Conclusion -- References -- 5: SME Green Marketing -- 5.1 Introduction -- 5.2 Green Marketing -- 5.2.1 Green Marketing and SMEs -- 5.2.2 Types of Green SMEs -- 5.3 Drivers of SME Green Marketing -- 5.3.1 Market Opportunities -- 5.3.1.1 An Example: Green Finance Opportunity -- 5.3.2 Competition and Competitive Advantage -- 5.3.3 Government Pressure -- 5.3.4 Stakeholders -- 5.3.5 Social Responsibility -- 5.4 Selected SME Green Marketing Strategies -- 5.4.1 Green Approaches -- 5.4.2 Green Management -- 5.4.3 GM Innovation -- 5.4.4 Other SME Green Marketing Strategies -- 5.5 SME Green Marketing Mix -- 5.5.1 Product -- 5.5.2 Price -- 5.5.3 Promotion and Branding -- 5.5.4 Planning -- 5.5.5 Process -- 5.5.6 People -- 5.5.7 Place -- 5.5.8 Positioning -- 5.5.9 Project Management -- 5.6 SME Green Marketing Practices -- 5.6.1 Biodiversity -- 5.6.2 Clean Energy -- 5.6.3 Green Technologies -- 5.6.4 Sustainable Agriculture -- 5.6.5 Waste Management -- 5.6.6 Water, Sanitation, and Health. 5.6.7 Ecotourism -- 5.7 SME Green Marketing Implementation Challenges -- 5.8 Evaluating SME Green Marketing Performance -- 5.9 The Impact of SME Green Marketing Practices -- 5.9.1 Impact on Society -- 5.9.2 Impact on Labour Market -- 5.9.3 Impact on SMEs' Business Strategy -- 5.9.4 Impact on Customers -- 5.9.5 Impact on SME Internationalisation -- 5.9.6 Implications of Green Marketing Practices for SMEs in Emerging Economies -- 5.10 Conclusion -- References -- 6: The Quality of Information of GRI Standards in an Emerging Economy: Evidence from Green Accounting Practices in Argentina -- 6.1 Introduction -- 6.2 Theoretical Background of Sustainability Reporting and the GRI Initiative -- 6.2.1 Sustainability Reporting and the GRI Initiative -- 6.2.2 The Rise of GRI -- 6.2.3 Emerging Economies and Challenges Towards Sustainability Reporting -- 6.3 Application of Green Accounting in Argentina -- 6.3.1 Research Setting: Argentine Local Laws and Regulations on Sustainability Reporting -- 6.3.2 Sample and Data Collection -- 6.3.3 Indicator 201-2 -- 6.3.4 Data Analysis -- 6.4 Findings -- 6.5 Guidelines for Studying Sustainability Reporting Standards in Emerging Economies -- 6.6 Contributions and Conclusions -- References -- 7: Green Human Resource Management and Green Innovation -- 7.1 Introduction -- 7.2 Green HRM -- 7.3 Green HRM: Human Resources Critical to Environment Management -- 7.4 Green HRM to Create Competitive Advantage -- 7.5 Transforming Employee Resources into Unique Capabilities -- 7.6 High Involvement Work System for Green HRM -- 7.7 Green Innovation Through Green HRM Practices -- 7.8 Power -- 7.8.1 Eco-participation Opportunities -- 7.8.2 Creating Green Teams -- 7.8.3 Transforming Leaders -- 7.9 Information -- 7.9.1 Green Jobs and Attraction and Selection -- 7.9.2 Organisation Culture Management. 7.10 Knowledge -- 7.10.1 Organisation Learning -- 7.10.2 Environmental Training -- 7.11 Rewards -- 7.11.1 Performance Management -- 7.11.2 Compensation -- 7.12 Recommendations -- 7.13 Conclusion -- References -- Part III: Sustainability Management -- 8: Contemporary Issues in Sustainable Operations Management -- 8.1 Introduction -- 8.2 Sustainable Operations and Green Supply Chain Management -- 8.2.1 Current Trends in Operations Management -- 8.2.1.1 Design for the Environment -- 8.2.1.2 Green Labelling -- 8.2.1.3 Supply Chain Management -- 8.2.1.4 Logistics -- 8.2.1.5 Environmental Economics -- 8.2.1.6 Economic Valuation -- 8.2.1.7 Resource Scarcity and Utilisation (Supply and Demand) -- 8.2.1.8 Operations and Technology -- 8.2.1.9 Humanitarian Operations Management -- 8.2.2 Improvement Strategies -- 8.3 Conclusion -- References -- 9: Business Models for Sustainable Development: The Case of a Kenyan Sustainable Enterprise -- 9.1 Introduction -- 9.2 Theoretical Background -- 9.2.1 Sustainable Enterprises as Hybrid Organisations -- 9.2.2 Sustainable Business Models -- 9.2.3 Scaling Strategies in Sustainable Enterprises -- 9.3 Research Methodology -- 9.4 Findings -- 9.4.1 Intertwining to Build Sustainable Business Models -- 9.4.1.1 Intertwining in the Value Proposition -- 9.4.1.2 Intertwining in Value Delivery -- 9.4.1.3 Intertwining in Value Capture -- 9.4.2 Innovating the Business Model to Scale -- 9.4.2.1 Innovating to Grow the Number of Beneficiaries -- 9.4.2.2 Innovating to Grow Impact for Beneficiaries -- 9.4.2.3 Innovating to Grow the Number of Commercial Customers -- 9.4.2.4 Innovating to Grow Products and Services -- 9.5 Discussion -- 9.6 Conclusions: Future Research and Limitations -- References -- 10: "Waste Not, Want Not": Assessing the Determinants of Food Waste Separation and Reuse in Ghana -- 10.1 Introduction. 10.2 Brief Literature Review and Hypothesis Development -- 10.3 Methodology -- 10.3.1 The Study Area and Data -- 10.3.2 Theoretical Framework -- 10.3.3 Econometric Technique -- 10.4 Results and Discussions -- 10.4.1 Socio-economic Characteristics of Respondents -- 10.4.2 Analysis of Indicators for Attitude, Subjective Norm, and Situational Factor -- 10.4.3 Determinants of Households' Food Waste Separation and Reuse Behaviour -- 10.5 Conclusion and Policy Implications -- References -- 11: A Tri-party Approach Towards Sustainable Plastic Waste Management: A Developing Economy Perspective -- 11.1 Introduction -- 11.2 An Overview of Plastic Use and Waste Management in Sub-Saharan Africa -- 11.3 Early Plastic Waste Management Initiatives in Ghana -- 11.3.1 Plastic Waste Management Initiatives in Ghana -- 11.3.2 Conflicting Expectations of Consumers, Firms, and Government in Plastic Waste Management -- 11.4 Proposals for Sustainable Waste Management: A Tri-party Collaboration Approach -- 11.4.1 Role of Consumers -- 11.4.2 Role of the Firm -- 11.4.3 Role of the Government -- 11.5 Conclusion and Implications -- References -- 12: Towards Sustainable Environment: Does Electricity Crisis Matter for the Effect of Industrialisation and Urbanisation on Carbon Dioxide Emissions? -- 12.1 Introduction -- 12.2 Literature Review -- 12.2.1 Carbon Emissions and the Economy -- 12.2.2 Industrialisation and Carbon Emissions -- 12.2.3 Urbanisation and Carbon Emissions -- 12.2.4 Brief Empirical Evidence -- 12.3 Methods -- 12.3.1 Empirical Modelling -- 12.3.2 Source of Data and Empirical Estimation Techniques -- 12.4 Empirical Results and Discussion -- 12.4.1 Summary Statistics -- 12.4.2 Unit Root Results -- 12.4.3 Cointegration Results -- 12.4.4 Discussion of Long-Run and Short-Run Elasticities. 12.4.4.1 Long-Run and Short-Run Estimations with Industrialisation. |
| Record Nr. | UNINA-9910508436303321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social Media and Africa's Public Sector : Perspectives on Contemporary Issues / / by Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame
| Social Media and Africa's Public Sector : Perspectives on Contemporary Issues / / by Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame |
| Autore | Adae Eric Kwame |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (143 pages) |
| Disciplina | 302.23096 |
| Altri autori (Persone) |
Kakra TwumKojo
HinsonRobert Ebo DuhHelen Inseng OdameDoreen Anyamesem |
| Collana | Palgrave Studies of Public Sector Management in Africa |
| Soggetto topico |
International economic integration
Globalization Business Africa Management science Public administration Emerging Markets and Globalization African Business Business and Management Public Sector Studies |
| ISBN |
9783031226427
9783031226410 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Overview of Social Media and Africa’s Public Sector -- Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media -- Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa -- Chapter 4: Catalysts for Social Media Adoption in the Public Sector in Africa -- Chapter 5: Democracy and Use of Social Media by Public Sector Organisations in Africa -- Chapter 6: Social Media and E-Government Services in Africa -- Chapter 7: The Way Forward for the Use of Social Media in the Public Sector in Africa. |
| Record Nr. | UNINA-9910686476803321 |
Adae Eric Kwame
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||