Info
Green Marketing in Emerging Economies : A Communications Perspective / / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz
| Green Marketing in Emerging Economies : A Communications Perspective / / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (289 pages) |
| Disciplina | 658.802 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Marketing
International business enterprises International Business |
| ISBN |
9783030825720
3030825728 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gül Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalçın -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori. |
| Record Nr. | UNINA-9910522995103321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Responsible Management in Emerging Markets : A Multisectoral Focus / / edited by Eric Kwame Adae, John Paul Basewe Kosiba, Robert Ebo Hinson, Kojo Kakra Twum, Nathaniel Newman, Francis Fonyee Nutsugah
| Responsible Management in Emerging Markets : A Multisectoral Focus / / edited by Eric Kwame Adae, John Paul Basewe Kosiba, Robert Ebo Hinson, Kojo Kakra Twum, Nathaniel Newman, Francis Fonyee Nutsugah |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Descrizione fisica | 1 online resource (XXVIII, 380 p. 11 illus. :) |
| Disciplina |
338.927091724
658.408091724 |
| Collana | Sustainable Development Goals Series |
| Soggetto topico |
International economic integration
Globalization Management Emerging Markets and Globalization |
| ISBN |
9783030765637
3030765636 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging Economies -- Chapter 3: Assessing the Contributions of CSR Activities to the Educational Sector -- Part Two: Green Marketing -- Chapter 4: Green Entrepreneurship: The Case Study of the Kenyan Climate Innovation Centre -- Chapter 5: SME Green Marketing -- Chapter 6: The Quality of Information of GRI Standards in an Emerging Economy: Evidence from Green Accounting Practices in Argentina -- Chapter 7: Green Human Resource Management and Green Innovation -- Part Three: Sustainability Management -- Chapter 8: Contemporary Issues in Sustainable Operations Management -- Chapter 9: Business Models for Sustainable Development: The Case of a Kenyan Sustainable Enterprise -- Chapter 10: “Waste Not, Want Not”: Assessing the Determinants of Food Waste Separation and Reuse in Ghana -- Chapter 11: A Tri-party Approach Towards Sustainable Plastic Waste Management: A Developing Economy Perspective -- Chapter 12: Towards Sustainable Environment: Does Electricity Crisis Matter for the Effect of Industrialisation and Urbanisation on Carbon Dioxide Emissions? -- Chapter 13: Sustainability in the Dairy Sector in Turkey: A Case Study Approach -- Chapter 14. Sustainable Mining in Emerging Economies: A Case of Reputable Mining Companies in Africa. |
| Record Nr. | UNINA-9910508436303321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social Media and Africa's Public Sector : Perspectives on Contemporary Issues / / by Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame
| Social Media and Africa's Public Sector : Perspectives on Contemporary Issues / / by Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame |
| Autore | Adae Eric Kwame |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (143 pages) |
| Disciplina | 302.23096 |
| Altri autori (Persone) |
Kakra TwumKojo
HinsonRobert Ebo DuhHelen Inseng OdameDoreen Anyamesem |
| Collana | Palgrave Studies of Public Sector Management in Africa |
| Soggetto topico |
International economic integration
Globalization Business Africa Management science Public administration Emerging Markets and Globalization African Business Business and Management Public Sector Studies |
| ISBN |
9783031226427
9783031226410 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Overview of Social Media and Africa’s Public Sector -- Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media -- Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa -- Chapter 4: Catalysts for Social Media Adoption in the Public Sector in Africa -- Chapter 5: Democracy and Use of Social Media by Public Sector Organisations in Africa -- Chapter 6: Social Media and E-Government Services in Africa -- Chapter 7: The Way Forward for the Use of Social Media in the Public Sector in Africa. |
| Record Nr. | UNINA-9910686476803321 |
Adae Eric Kwame
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||