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Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
| Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry |
| Autore | Alexandre-Bourhis Nathalie |
| Pubbl/distr/stampa | Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 796.060944 |
| Altri autori (Persone) |
BessyOlivier
BodetGuillaume CharlotVincent ClaudeSobry DeliègeRobert DesbordesMichel GillesLecocq GuibertChristophe Haschar-NoéNadine HillairetDieter LacassagneMarie-Françoise MerleStéphane MeurgeyBernard Minondo-KaghadBrigitte NariaOlivier PatrickBouchet RichardGuillaume Rouvrais-CharronChantal SchoenyAlain TribouGary BouchetPatrick SobryClaude |
| Collana | Sport et Sciences Sociales |
| Soggetto topico |
Sports administration - France
Sports - France - Marketing |
| Soggetto non controllato |
management
sport marketing localité globalité |
| ISBN | 2-7574-3476-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti |
Management et marketing du sport
Management et marketing du sport |
| Record Nr. | UNINA-9910551850203321 |
Alexandre-Bourhis Nathalie
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| Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-11466-3
1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910465634103321 |
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Bouchet Patrick
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| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| ISBN |
1-136-29183-0
0-203-11466-3 1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910792192703321 |
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Bouchet Patrick
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| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| ISBN |
1-136-29183-0
0-203-11466-3 1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910808986803321 |
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Bouchet Patrick
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| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport, relations sociales et action collective / / Jean-Pierre Augustin, Jean-Paul Callède
| Sport, relations sociales et action collective / / Jean-Pierre Augustin, Jean-Paul Callède |
| Autore | Adamkiewicz Éric |
| Pubbl/distr/stampa | Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 |
| Descrizione fisica | 1 online resource (782 p.) |
| Disciplina | 306.4/83/0944 |
| Altri autori (Persone) |
AllemandouBernard
AndreffWladimir ArnaudPierre AugustinJean-Pierre AventurJacques BessyOlivier BodisJean-Pierre BouchetPatrick BrombergerChristian BrousseMichel BroussinJean CallèdeJean-Paul ChantelatPascal CharpierWilliam CharrierDominique ChateaureynaudYves ChaussierJean-Daniel ChazaudPierre ChazeJean-Pierre ChevalierVérène ChiffletPierre ChobeauxFrançois ClémentJean-Paul ClémentMarc CollombPierre CorneloupJean DanéMichel DavaultCorinne DienotJosy DulacChristine DumasJean DuretPascal DussutourLaurent DutilSilvère FauchéSerge FizeMichel GaspariniWilliam Gay-LescotJean-Louis GénoliniJean-Paul GicquelHervé Griffond-BoitierAnne HamVéronique HaumontAntoine HerandChristophe HillairetDieter IrlingerPaul JametMichel LacombePhilippe LacroixGisèle Le DûFrancis LoirandGildas Loustau-CarrereJean-Pierre MenautAndré MennessonChristine MichonBernard MounetJean-Pierre NicolinoPhilippe NysJean-François OhlFabien ParlebasPierre PigeassouCharles PocielloChristian PrahecqHélène RaspaudMichel RauchAndré RaynaudJoël ReneaudMartine ReyJean-Pierre RiouMaïté RoiretAlexandra RollanFrançoise RouillardAgnès SalomonJean-Claude SaouterAnne SorbetsClaude Taliano-Des GaretsFrançoise TerretThierry TheillerDidier ThiebautChristophe ThomasRaymond TribouGary VigneauFrançois-Emmanuel VulbeauAlain WaserAnne-Marie |
| Soggetto topico | Sports - Social aspects - France - Congresses |
| Soggetto non controllato |
expression identitaire
action collective éducation physique spectacle sportif colloque relation sociale sociologie |
| ISBN | 2-85892-574-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910350192703321 |
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Adamkiewicz Éric
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| Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Surf Atlantique : Les territoires de l’éphémère / / Jean-Pierre Augustin
| Surf Atlantique : Les territoires de l’éphémère / / Jean-Pierre Augustin |
| Autore | Augustin Jean-Pierre |
| Pubbl/distr/stampa | Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 |
| Descrizione fisica | 1 online resource (278 p.) |
| Altri autori (Persone) |
AugustinJean-Pierre
BessyOlivier CallèdeJean-Paul ChateaureynaudYves ChaussierJean-Daniel DaugerThierry DistinguinFrancis DumasJean FavoryMichel FlorinDiana GayElisabeth GuizerixSylvie HillairetDieter LacroixGisèle LefraisAlain MalaurieChristian MarianiJean Miguel NogueiraF ProchassonBruno SoultraitGibus de TraimondBernard TreyOlivier |
| Soggetto topico |
Hospitality Leisure Sport & Tourism
surf individualisation nouvelle territorialité média agent économique sport collectif identification communautaire club sportif |
| Soggetto non controllato |
surf
identification communautaire agent économique club sportif individualisation média sport collectif nouvelle territorialité |
| ISBN | 2-85892-573-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti | Surf Atlantique |
| Record Nr. | UNINA-9910350183203321 |
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Augustin Jean-Pierre
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| Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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