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Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
| Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 658.8270973 |
| Altri autori (Persone) | HildrethJeremy |
| Collana | Great Brand Stories |
| Soggetto topico | National characteristics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4346-16-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Record Nr. | UNINA-9910458166003321 |
Anholt Simon
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
| Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 658.8270973 |
| Altri autori (Persone) | HildrethJeremy |
| Collana | Great Brand Stories |
| Soggetto topico | National characteristics |
| ISBN | 981-4346-16-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Record Nr. | UNINA-9910791670003321 |
|
Anholt Simon
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand America : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth
| Brand America : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
| Autore | Anholt Simon |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 658.8270973 |
| Altri autori (Persone) | HildrethJeremy |
| Collana | Great Brand Stories |
| Soggetto topico | National characteristics |
| ISBN | 981-4346-16-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
| Record Nr. | UNINA-9910810346103321 |
|
Anholt Simon
|
||
| London, : Marshall Cavendish Business, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand America: The Mother of All Brands
| Brand America: The Mother of All Brands |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | [Place of publication not identified], : Cyan Communications, 2005 |
| Soggetto topico |
Management Styles & Communication
Management Business & Economics |
| ISBN | 0-462-09349-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996217498603316 |
|
Anholt Simon
|
||
| [Place of publication not identified], : Cyan Communications, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Brand America: The Mother of All Brands
| Brand America: The Mother of All Brands |
| Autore | Anholt Simon |
| Pubbl/distr/stampa | [Place of publication not identified], : Cyan Communications, 2005 |
| Soggetto topico |
Management Styles & Communication
Management Business & Economics |
| ISBN | 0-462-09349-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679787703321 |
|
Anholt Simon
|
||
| [Place of publication not identified], : Cyan Communications, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||