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All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
| All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman |
| Autore | Heyman Jay H. <1939-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising Small business marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-37436-9
9786611374365 0-470-37865-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index |
| Record Nr. | UNINA-9910458696503321 |
Heyman Jay H. <1939->
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
| All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman |
| Autore | Heyman Jay H. <1939-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising Small business marketing |
| ISBN |
1-281-37436-9
9786611374365 0-470-37865-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index |
| Record Nr. | UNINA-9910784901403321 |
|
Heyman Jay H. <1939->
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||