Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910463747803321 |
Le Bon Joël (College teacher)
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910788135103321 |
Le Bon Joël (College teacher)
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910809209003321 |
Le Bon Joël (College teacher)
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|