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Einführung in die Vermarktung Erneuerbarer Energien : Basics für die Unternehmenspraxis / / von Christian Friege, Carsten Herbes
| Einführung in die Vermarktung Erneuerbarer Energien : Basics für die Unternehmenspraxis / / von Christian Friege, Carsten Herbes |
| Autore | Friege Christian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (53 p.) |
| Disciplina | 333.794 |
| Collana | essentials |
| Soggetto topico |
Marketing
Management Renewable energy resources Energy policy Energy and state Renewable and Green Energy Energy Policy, Economics and Management |
| ISBN | 3-658-11831-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Was Sie in diesem Essential finden können.- Vorwort.- Einleitung.- Ein verändertes Verständnis von Marketing: „Marketing 3.0“.- Ziele von Konsumenten beim Bezug von Erneuerbaren Energien.- Eigenschaften von EE und deren Auswirkungen auf die Vermarktung von EE.- Marketing-Mix für EE -- Die Bedeutung von EE als Inputfaktor für die Vermarktung anderer Güter und Dienstleistungen.- Vermarktungsstrategien für spezielle Gruppen von EE.- Zusammenfassung: Die wichtigsten Schritte für die erfolgreiche Vermarktung von EE -- Literatur. |
| Record Nr. | UNINA-9910483350203321 |
Friege Christian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Renewable Energy : Concepts, Business Models and Cases / / edited by Carsten Herbes, Christian Friege
| Marketing Renewable Energy : Concepts, Business Models and Cases / / edited by Carsten Herbes, Christian Friege |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 397 p. 131 illus., 20 illus. in color.) |
| Disciplina | 333.7915 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Energy policy Energy and state Renewable energy resources Energy Policy, Economics and Management Renewable and Green Energy |
| ISBN | 3-319-46427-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan. |
| Record Nr. | UNINA-9910254908603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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