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Social commerce : consumer behaviour in online environments / / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding
| Social commerce : consumer behaviour in online environments / / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (289 pages) |
| Disciplina |
658.8342
658.872 |
| Soggetto topico |
Motivation research (Marketing)
Internet marketing Customer relations - Management E-business Electronic commerce E-commerce |
| ISBN | 3-030-03617-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy Boardman -- 2. Social Media’s Evolution in S-commerce; Claudia E. Henninger, Nina Bürklin and Christopher J. Parker -- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China; Yao Yao, Rosy Boardman and Delia Vazquez -- 4. Personalised and Participative Branding through Fashion Blogging; Jenny Cheung, Delia Vazquez and Tony Conway -- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination; Neil Robinson, Crispin Dale and Alex Fenton -- 6. Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry; Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger -- 7. Attitudes towards Brands’ Facebook Pages across Different Age Groups; Rosy Boardman -- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram; Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand -- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign; Nina Bürklin and Katharina Faber -- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes -- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo; Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman -- 14. The Challenges and Future Opportunties of Social Commerce; Courtney Chimes, Rosy Boardman and Claudia E. Henninger. |
| Record Nr. | UNINA-9910337792403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable Luxury : An International Perspective / / edited by Claudia E. Henninger, Navdeep K. Athwal
| Sustainable Luxury : An International Perspective / / edited by Claudia E. Henninger, Navdeep K. Athwal |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (307 pages) |
| Disciplina |
658.827
658.408 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Marketing Sustainability Luxury |
| ISBN | 3-031-06928-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand’s Strategy -- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context -- Chapter 4. Sustainable Luxury: A Framework for Meaning Through Value Congruence -- Chapter 5. Sustainability, Saudi Arabia and Luxury Fashion Context: An Oxymoron or a New Way -- Chapter 6. Towards Circular Luxury Entrepreneurship: A Saudi Female Entrepreneur Perspective -- Chapter 7. Sustainable Supply Chain Process of the Luxury Kente Textile: Introducing Heritage into the Sustainability Framework -- Chapter 8. Canadian Ethical Diamonds and Identity Obsession: How Consumers of Ethical Jewelry in Italy Understand Traceability -- Chapter 9. Sustainability Claims in the Luxury Beauty Industry: An Exploratory Study of Consumers’ Perceptions and Behaviour -- Chapter 10. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy -- Chapter 11. ‘Take a Stand’: The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands -- Chapter 12. Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making -- Chapter 13. The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption./. |
| Record Nr. | UNINA-9910586586603321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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