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Writing feature articles / / Brendan Hennessy
Writing feature articles / / Brendan Hennessy
Autore Hennessy Brendan
Edizione [4th ed.]
Pubbl/distr/stampa Oxford ; ; Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2006
Descrizione fisica 1 online resource (429 p.)
Disciplina 807/.06607
Collana Journalism media manual
Soggetto topico Feature writing
Journalism - Authorship
Soggetto genere / forma Electronic books.
ISBN 1-136-02553-7
1-136-02554-5
1-280-63800-1
9786610638000
0-08-046843-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Writing Feature Articles; Copyright; Contents; Illustrations; Foreword: From a lecturer; Foreword: From a writer; Preface; Acknowledgements; I Practising the skills; 1 Introduction; THE BASIC SKILLS AND RESOURCES; GATHERING EXPERIENCE AND NETWORKING; ASSIGNMENTS; 2 Getting organized; BOOKS AND EQUIPMENT; RUNNING A BUSINESS; ASSIGNMENTS; 3 From idea to publication; THE FEATURE DEFINED; THE STAGES IN PRODUCTION; ASSIGNMENTS; 4 The world of ideas; STAFF WRITERS' IDEAS; FREELANCE WRITERS' IDEAS; DEVELOPMENT TECHNIQUES; THE PLACE OF SPECIALISM; CHECKLIST; ASSIGNMENTS
5 Studying the print marketTHE WORLD OF FEATURES; AIMING AT VERSATILITY; ASSIGNMENTS; 6 Subjects and treatments; LIKELY TARGETS; CELEBRITIES; CHILDREN; CRIME; EDUCATION; HEALTH AND MEDICINE; OLD AGE OR RETIREMENT; TRAVEL; ASSIGNMENTS; 7 The commissioning and the editing; THE EDITOR'S POINT OF VIEW; PREPARING TO PITCH; HOW TO PITCH; USING YOUR NETWORK; ORGANIZING THE ASSIGNMENT; WHEN TO SEND SPECS; DEALING WITH EDITORS; ASSIGNMENTS; 8 Ways of finding out; RELIABLE SOURCES; AN INTERVIEWING STRATEGY; VERIFICATION SKILLS; ASSIGNMENTS; 9 Researching and writing online; INTERNET BASICS
RESEARCHING ONLINEA WRITER'S EXPERIENCE; CREATING YOUR OWN WEBSITE; WRITING ONLINE; ASSIGNMENTS; 10 Creating the best order; CHECKING FOR THE RIGHT INGREDIENTS; PUTTING YOUR FILE IN ORDER; DISCOVERING WHAT TO SAY; MATCHING ORDER TO CONTENT; ASSIGNMENTS; 11 Making a coherent whole; EXAMPLES OF TEAMWORK; TITLES; THE INTRO; THE ENDING; LINKS; APPENDAGES; ASSIGNMENT; 12 Developing writing techniques; CHOOSE THE PRECISE WORD; BE SIMPLE AND CONCISE; PREFER THE FAMILIAR WORD TO THE UNFAMILIAR; USE THE CONCRETE RATHER THAN THE ABSTRACT; AVOID CLICHÉS; BE POSITIVE AND HONEST; WRITE AS YOU SPEAK
VARY YOUR PACE AND RHYTHMASSIGNMENTS; 13 The style for the purpose; DESCRIBING MEMORABLY; NARRATING COMPELLINGLY; EXPLAINING FULLY; ARGUING CONVINCINGLY; FINDING YOUR OWN STYLE; ASSIGNMENTS; 14 Illustrating with impact; ENTERING THE MARKET; REVELANCE OR ART?; SUBJECTS FOR YOUR PICTURES; CHOOSING YOUR EQUIPMENT; WORKING WITH A PHOTOGRAPHER; PICTURES FROM OTHER SOURCES; GRAPHICS; CAPTIONS; THE BUSINESS ASPECTS; A NOMADIC CAREER; ASSIGNMENTS; II Expanding your horizons; 15 Writing publicity; ADVERTISING AND PR DEFINED; ADVERTISING COPYWRITING; FROM PR INTO JOURNALISM; OBTAINING PUBLICITY WORK
TECHNIQUES FOR PUBLICITY WRITINGASSIGNMENTS; 16 Interview features and profiles; CHOICE OF INTERVIEWEE; GETTING COMMISSIONED; SETTING UP THE INTERVIEW; CHOOSING THE METHOD; PREPARING THE QUESTIONS; INTERVIEWING TECHNIQUES; EDITING THE TRANSCRIPT; FORMATS FOR WRITING UP; FOLLOWING UP; ASSIGNMENTS; 17 The regular columnist; LEARNING FROM THE BEST; GETTING A SLOT; ALL KINDS OF DISCOVERIES; MANY WORKING METHODS; ASSIGNMENTS; 18 The reviewer; HOW TO BECOME A REVIEWER; THE REVIEWER'S TASKS; THE WRITING-UP PROCESS; BOOKS; MUSIC; ART; THEATRE; FILMS; TELEVISION; ASSIGNMENTS; 19 The specialists
OPPORTUNITIES GALORE
Record Nr. UNINA-9910457516403321
Hennessy Brendan  
Oxford ; ; Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Writing feature articles / / Brendan Hennessy
Writing feature articles / / Brendan Hennessy
Autore Hennessy Brendan
Edizione [4th ed.]
Pubbl/distr/stampa Oxford ; ; Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2006
Descrizione fisica 1 online resource (429 p.)
Disciplina 807/.06607
Collana Journalism media manual
Soggetto topico Feature writing
Journalism - Authorship
ISBN 1-136-02553-7
1-136-02554-5
1-280-63800-1
9786610638000
0-08-046843-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Writing Feature Articles; Copyright; Contents; Illustrations; Foreword: From a lecturer; Foreword: From a writer; Preface; Acknowledgements; I Practising the skills; 1 Introduction; THE BASIC SKILLS AND RESOURCES; GATHERING EXPERIENCE AND NETWORKING; ASSIGNMENTS; 2 Getting organized; BOOKS AND EQUIPMENT; RUNNING A BUSINESS; ASSIGNMENTS; 3 From idea to publication; THE FEATURE DEFINED; THE STAGES IN PRODUCTION; ASSIGNMENTS; 4 The world of ideas; STAFF WRITERS' IDEAS; FREELANCE WRITERS' IDEAS; DEVELOPMENT TECHNIQUES; THE PLACE OF SPECIALISM; CHECKLIST; ASSIGNMENTS
5 Studying the print marketTHE WORLD OF FEATURES; AIMING AT VERSATILITY; ASSIGNMENTS; 6 Subjects and treatments; LIKELY TARGETS; CELEBRITIES; CHILDREN; CRIME; EDUCATION; HEALTH AND MEDICINE; OLD AGE OR RETIREMENT; TRAVEL; ASSIGNMENTS; 7 The commissioning and the editing; THE EDITOR'S POINT OF VIEW; PREPARING TO PITCH; HOW TO PITCH; USING YOUR NETWORK; ORGANIZING THE ASSIGNMENT; WHEN TO SEND SPECS; DEALING WITH EDITORS; ASSIGNMENTS; 8 Ways of finding out; RELIABLE SOURCES; AN INTERVIEWING STRATEGY; VERIFICATION SKILLS; ASSIGNMENTS; 9 Researching and writing online; INTERNET BASICS
RESEARCHING ONLINEA WRITER'S EXPERIENCE; CREATING YOUR OWN WEBSITE; WRITING ONLINE; ASSIGNMENTS; 10 Creating the best order; CHECKING FOR THE RIGHT INGREDIENTS; PUTTING YOUR FILE IN ORDER; DISCOVERING WHAT TO SAY; MATCHING ORDER TO CONTENT; ASSIGNMENTS; 11 Making a coherent whole; EXAMPLES OF TEAMWORK; TITLES; THE INTRO; THE ENDING; LINKS; APPENDAGES; ASSIGNMENT; 12 Developing writing techniques; CHOOSE THE PRECISE WORD; BE SIMPLE AND CONCISE; PREFER THE FAMILIAR WORD TO THE UNFAMILIAR; USE THE CONCRETE RATHER THAN THE ABSTRACT; AVOID CLICHÉS; BE POSITIVE AND HONEST; WRITE AS YOU SPEAK
VARY YOUR PACE AND RHYTHMASSIGNMENTS; 13 The style for the purpose; DESCRIBING MEMORABLY; NARRATING COMPELLINGLY; EXPLAINING FULLY; ARGUING CONVINCINGLY; FINDING YOUR OWN STYLE; ASSIGNMENTS; 14 Illustrating with impact; ENTERING THE MARKET; REVELANCE OR ART?; SUBJECTS FOR YOUR PICTURES; CHOOSING YOUR EQUIPMENT; WORKING WITH A PHOTOGRAPHER; PICTURES FROM OTHER SOURCES; GRAPHICS; CAPTIONS; THE BUSINESS ASPECTS; A NOMADIC CAREER; ASSIGNMENTS; II Expanding your horizons; 15 Writing publicity; ADVERTISING AND PR DEFINED; ADVERTISING COPYWRITING; FROM PR INTO JOURNALISM; OBTAINING PUBLICITY WORK
TECHNIQUES FOR PUBLICITY WRITINGASSIGNMENTS; 16 Interview features and profiles; CHOICE OF INTERVIEWEE; GETTING COMMISSIONED; SETTING UP THE INTERVIEW; CHOOSING THE METHOD; PREPARING THE QUESTIONS; INTERVIEWING TECHNIQUES; EDITING THE TRANSCRIPT; FORMATS FOR WRITING UP; FOLLOWING UP; ASSIGNMENTS; 17 The regular columnist; LEARNING FROM THE BEST; GETTING A SLOT; ALL KINDS OF DISCOVERIES; MANY WORKING METHODS; ASSIGNMENTS; 18 The reviewer; HOW TO BECOME A REVIEWER; THE REVIEWER'S TASKS; THE WRITING-UP PROCESS; BOOKS; MUSIC; ART; THEATRE; FILMS; TELEVISION; ASSIGNMENTS; 19 The specialists
OPPORTUNITIES GALORE
Record Nr. UNINA-9910784573303321
Hennessy Brendan  
Oxford ; ; Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Writing feature articles / / Brendan Hennessy
Writing feature articles / / Brendan Hennessy
Autore Hennessy Brendan
Edizione [4th ed.]
Pubbl/distr/stampa Oxford ; ; Boston, : Focal Press, 2006
Descrizione fisica 1 online resource (429 p.)
Disciplina 807/.06607
808.06607
Collana Journalism media manual
Soggetto topico Feature writing
Journalism - Authorship
ISBN 9786610638000
9781136025532
1136025537
9781136025549
1136025545
9781280638008
1280638001
9780080468433
0080468438
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Writing Feature Articles; Copyright; Contents; Illustrations; Foreword: From a lecturer; Foreword: From a writer; Preface; Acknowledgements; I Practising the skills; 1 Introduction; THE BASIC SKILLS AND RESOURCES; GATHERING EXPERIENCE AND NETWORKING; ASSIGNMENTS; 2 Getting organized; BOOKS AND EQUIPMENT; RUNNING A BUSINESS; ASSIGNMENTS; 3 From idea to publication; THE FEATURE DEFINED; THE STAGES IN PRODUCTION; ASSIGNMENTS; 4 The world of ideas; STAFF WRITERS' IDEAS; FREELANCE WRITERS' IDEAS; DEVELOPMENT TECHNIQUES; THE PLACE OF SPECIALISM; CHECKLIST; ASSIGNMENTS
5 Studying the print marketTHE WORLD OF FEATURES; AIMING AT VERSATILITY; ASSIGNMENTS; 6 Subjects and treatments; LIKELY TARGETS; CELEBRITIES; CHILDREN; CRIME; EDUCATION; HEALTH AND MEDICINE; OLD AGE OR RETIREMENT; TRAVEL; ASSIGNMENTS; 7 The commissioning and the editing; THE EDITOR'S POINT OF VIEW; PREPARING TO PITCH; HOW TO PITCH; USING YOUR NETWORK; ORGANIZING THE ASSIGNMENT; WHEN TO SEND SPECS; DEALING WITH EDITORS; ASSIGNMENTS; 8 Ways of finding out; RELIABLE SOURCES; AN INTERVIEWING STRATEGY; VERIFICATION SKILLS; ASSIGNMENTS; 9 Researching and writing online; INTERNET BASICS
RESEARCHING ONLINEA WRITER'S EXPERIENCE; CREATING YOUR OWN WEBSITE; WRITING ONLINE; ASSIGNMENTS; 10 Creating the best order; CHECKING FOR THE RIGHT INGREDIENTS; PUTTING YOUR FILE IN ORDER; DISCOVERING WHAT TO SAY; MATCHING ORDER TO CONTENT; ASSIGNMENTS; 11 Making a coherent whole; EXAMPLES OF TEAMWORK; TITLES; THE INTRO; THE ENDING; LINKS; APPENDAGES; ASSIGNMENT; 12 Developing writing techniques; CHOOSE THE PRECISE WORD; BE SIMPLE AND CONCISE; PREFER THE FAMILIAR WORD TO THE UNFAMILIAR; USE THE CONCRETE RATHER THAN THE ABSTRACT; AVOID CLICHÉS; BE POSITIVE AND HONEST; WRITE AS YOU SPEAK
VARY YOUR PACE AND RHYTHMASSIGNMENTS; 13 The style for the purpose; DESCRIBING MEMORABLY; NARRATING COMPELLINGLY; EXPLAINING FULLY; ARGUING CONVINCINGLY; FINDING YOUR OWN STYLE; ASSIGNMENTS; 14 Illustrating with impact; ENTERING THE MARKET; REVELANCE OR ART?; SUBJECTS FOR YOUR PICTURES; CHOOSING YOUR EQUIPMENT; WORKING WITH A PHOTOGRAPHER; PICTURES FROM OTHER SOURCES; GRAPHICS; CAPTIONS; THE BUSINESS ASPECTS; A NOMADIC CAREER; ASSIGNMENTS; II Expanding your horizons; 15 Writing publicity; ADVERTISING AND PR DEFINED; ADVERTISING COPYWRITING; FROM PR INTO JOURNALISM; OBTAINING PUBLICITY WORK
TECHNIQUES FOR PUBLICITY WRITINGASSIGNMENTS; 16 Interview features and profiles; CHOICE OF INTERVIEWEE; GETTING COMMISSIONED; SETTING UP THE INTERVIEW; CHOOSING THE METHOD; PREPARING THE QUESTIONS; INTERVIEWING TECHNIQUES; EDITING THE TRANSCRIPT; FORMATS FOR WRITING UP; FOLLOWING UP; ASSIGNMENTS; 17 The regular columnist; LEARNING FROM THE BEST; GETTING A SLOT; ALL KINDS OF DISCOVERIES; MANY WORKING METHODS; ASSIGNMENTS; 18 The reviewer; HOW TO BECOME A REVIEWER; THE REVIEWER'S TASKS; THE WRITING-UP PROCESS; BOOKS; MUSIC; ART; THEATRE; FILMS; TELEVISION; ASSIGNMENTS; 19 The specialists
OPPORTUNITIES GALORE
Record Nr. UNINA-9910819064403321
Hennessy Brendan  
Oxford ; ; Boston, : Focal Press, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui