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The idea of political marketing [[electronic resource] /] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing [[electronic resource] /] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Pubbl/distr/stampa | Westport, Conn., : Praeger, 2002 |
| Descrizione fisica | 1 online resource (270 p.) |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-42287-4
9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends
8 The Marketing of Political MarketingBibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910455747303321 |
| Westport, Conn., : Praeger, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
1-280-42287-4
9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910780259503321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
979-84-00-66810-4
1-280-42287-4 9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910809205403321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||