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Communicator-in-chief [[electronic resource] ] : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr
| Communicator-in-chief [[electronic resource] ] : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr |
| Pubbl/distr/stampa | Lanham, MD, : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 324.973/0931 |
| Altri autori (Persone) |
HendricksJohn Allen
DentonRobert E., Jr. |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Presidents - United States - Election - 2008
Political campaigns - United States Communication in politics - United States Mass media - Political aspects - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-47920-2
9786612479205 0-7391-4107-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors |
| Record Nr. | UNINA-9910456757503321 |
| Lanham, MD, : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communicator-in-chief [[electronic resource] ] : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr
| Communicator-in-chief [[electronic resource] ] : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr |
| Pubbl/distr/stampa | Lanham, MD, : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 324.973/0931 |
| Altri autori (Persone) |
HendricksJohn Allen
DentonRobert E., Jr. |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Presidents - United States - Election - 2008
Political campaigns - United States Communication in politics - United States Mass media - Political aspects - United States |
| ISBN |
1-282-47920-2
9786612479205 0-7391-4107-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors |
| Record Nr. | UNINA-9910780860803321 |
| Lanham, MD, : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communicator-in-chief : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr
| Communicator-in-chief : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, MD, : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 324.973/0931 |
| Altri autori (Persone) |
HendricksJohn Allen
DentonRobert E., Jr. |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Presidents - United States - Election - 2008
Political campaigns - United States Communication in politics - United States Mass media - Political aspects - United States |
| ISBN |
1-282-47920-2
9786612479205 0-7391-4107-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors |
| Record Nr. | UNINA-9910808590903321 |
| Lanham, MD, : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media [[electronic resource] ] : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks
| Social media [[electronic resource] ] : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks |
| Pubbl/distr/stampa | Lanham, : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 302.23/1 |
| Altri autori (Persone) |
Noor Al-DeenHana S
HendricksJohn Allen |
| Soggetto topico |
Online social networks
Social media Digital communications - Social aspects Internet - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-32048-7
9786613320483 0-7391-6730-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Social media and social networking -- pt. 2. Social media and education -- pt. 3. Social media and strategic communication -- pt. 4. Social media and politics -- pt. 5. Social media and legal/ethical issues. |
| Record Nr. | UNINA-9910457412103321 |
| Lanham, : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media [[electronic resource] ] : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks
| Social media [[electronic resource] ] : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks |
| Pubbl/distr/stampa | Lanham, : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 302.23/1 |
| Altri autori (Persone) |
Noor Al-DeenHana S
HendricksJohn Allen |
| Soggetto topico |
Online social networks
Social media Digital communications - Social aspects Internet - Social aspects |
| ISBN |
1-283-32048-7
9786613320483 0-7391-6730-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Social media and social networking -- pt. 2. Social media and education -- pt. 3. Social media and strategic communication -- pt. 4. Social media and politics -- pt. 5. Social media and legal/ethical issues. |
| Record Nr. | UNINA-9910781594303321 |
| Lanham, : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks
| Social media : usage and impact / / edited by Hana S. Noor Al-Deen and John Allen Hendricks |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 302.23/1 |
| Altri autori (Persone) |
Noor Al-DeenHana S
HendricksJohn Allen |
| Soggetto topico |
Online social networks
Social media Digital communications - Social aspects Internet - Social aspects |
| ISBN |
1-283-32048-7
9786613320483 0-7391-6730-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Social media and social networking -- pt. 2. Social media and education -- pt. 3. Social media and strategic communication -- pt. 4. Social media and politics -- pt. 5. Social media and legal/ethical issues. |
| Record Nr. | UNINA-9910815244303321 |
| Lanham, : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The twenty-first-century media industry [[electronic resource] ] : economic and managerial implications in the age of new media / / edited by John Allen Hendricks
| The twenty-first-century media industry [[electronic resource] ] : economic and managerial implications in the age of new media / / edited by John Allen Hendricks |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina | 302.23 |
| Altri autori (Persone) | HendricksJohn Allen |
| Collana | Studies in new media |
| Soggetto topico |
Mass media - Technological innovations
Digital media - Economic aspects Digital media - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-71312-4
9786612713125 0-7391-4005-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile
Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors |
| Record Nr. | UNINA-9910458614803321 |
| Lanham, Md., : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The twenty-first-century media industry [[electronic resource] ] : economic and managerial implications in the age of new media / / edited by John Allen Hendricks
| The twenty-first-century media industry [[electronic resource] ] : economic and managerial implications in the age of new media / / edited by John Allen Hendricks |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina | 302.23 |
| Altri autori (Persone) | HendricksJohn Allen |
| Collana | Studies in new media |
| Soggetto topico |
Mass media - Technological innovations
Digital media - Economic aspects Digital media - Social aspects |
| ISBN |
1-282-71312-4
9786612713125 0-7391-4005-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile
Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors |
| Record Nr. | UNINA-9910791491303321 |
| Lanham, Md., : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The twenty-first-century media industry : economic and managerial implications in the age of new media / / edited by John Allen Hendricks
| The twenty-first-century media industry : economic and managerial implications in the age of new media / / edited by John Allen Hendricks |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2010 |
| Descrizione fisica | 1 online resource (311 p.) |
| Disciplina | 302.23 |
| Altri autori (Persone) | HendricksJohn Allen |
| Collana | Studies in new media |
| Soggetto topico |
Mass media - Technological innovations
Digital media - Economic aspects Digital media - Social aspects |
| ISBN |
1-282-71312-4
9786612713125 0-7391-4005-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile
Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors |
| Record Nr. | UNINA-9910807065303321 |
| Lanham, Md., : Lexington Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||