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Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken
| Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken |
| Autore | Shields Vickie Rutledge |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2002 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 305.3 |
| Altri autori (Persone) | HeineckenDawn |
| Soggetto topico |
Gender identity in mass media
Advertising Semiotics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8122-0402-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
| Record Nr. | UNINA-9910463221203321 |
Shields Vickie Rutledge
|
||
| Philadelphia, : University of Pennsylvania Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken
| Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken |
| Autore | Shields Vickie Rutledge |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2002 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 305.3 |
| Altri autori (Persone) | HeineckenDawn |
| Soggetto topico |
Gender identity in mass media
Advertising Semiotics |
| Soggetto non controllato |
Cultural Studies
Film Studies Gender Studies Literature Media Studies Women's Studies |
| ISBN | 0-8122-0402-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
| Record Nr. | UNINA-9910787524003321 |
|
Shields Vickie Rutledge
|
||
| Philadelphia, : University of Pennsylvania Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken
| Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken |
| Autore | Shields Vickie Rutledge |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2002 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 305.3 |
| Altri autori (Persone) | HeineckenDawn |
| Soggetto topico |
Gender identity in mass media
Advertising Semiotics |
| Soggetto non controllato |
Cultural Studies
Film Studies Gender Studies Literature Media Studies Women's Studies |
| ISBN | 0-8122-0402-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
| Record Nr. | UNINA-9910812184803321 |
|
Shields Vickie Rutledge
|
||
| Philadelphia, : University of Pennsylvania Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||