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Consumption and advertising in Eastern Europe and Russia in the twentieth century / / edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, and Julia Malitska
| Consumption and advertising in Eastern Europe and Russia in the twentieth century / / edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, and Julia Malitska |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising executives |
| ISBN | 3-031-20204-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women‘s Magazine Eva (1928-1938) -- Part III: "Soviet Style” of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First “Battle” on the Cultural Front -- Chapter 7: ‘They even gave us pork cutlets for breakfast’. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment. |
| Record Nr. | UNINA-9910674348703321 |
| Cham, Switzerland : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Österreich-Ungarns imperiale Herausforderungen : Nationalismen und Rivalitäten im Habsburgerreich um 1900 / / Fritz Trümpi, Peter Techet, Wolfram Dornik, Catherine Horel, Jens Boysen, Martin Gabriel, Katharina Mann, Gabor Egry, Clemens Ruthner, Heiko Brendel, Stephan Lehnstaedt, Borislav Chernev, Günther Kronenbitter, Hannes Leidinger, Eszter Gantner, Jan Lewandowski, Heidi Hein-Kircher, Milos Reznik, Bernhard Bachinger
| Österreich-Ungarns imperiale Herausforderungen : Nationalismen und Rivalitäten im Habsburgerreich um 1900 / / Fritz Trümpi, Peter Techet, Wolfram Dornik, Catherine Horel, Jens Boysen, Martin Gabriel, Katharina Mann, Gabor Egry, Clemens Ruthner, Heiko Brendel, Stephan Lehnstaedt, Borislav Chernev, Günther Kronenbitter, Hannes Leidinger, Eszter Gantner, Jan Lewandowski, Heidi Hein-Kircher, Milos Reznik, Bernhard Bachinger |
| Autore | Trümpi Fritz |
| Edizione | [1 ed.] |
| Pubbl/distr/stampa | Vandenhoeck & Ruprecht, 2019 |
| Descrizione fisica | 1 online resource (1 p.) |
| Collana | Schriften aus der Max Weber Stiftung, Band 2 |
| Soggetto topico |
History / Europe / Austria & Hungary
History |
| ISBN |
9783737010603
3737010609 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910433237703321 |
Trümpi Fritz
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| Vandenhoeck & Ruprecht, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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