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Immersive technology and experiences : implications for business and society / / Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda, editors
| Immersive technology and experiences : implications for business and society / / Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore Pte. Limited, , 2024 |
| Descrizione fisica | 1 online resource (295 pages) |
| Disciplina | 371.334 |
| Soggetto topico |
Shared virtual environments
Metaverse |
| ISBN |
9789819988341
9819988349 981-9988-34-9 9789819988334 9819988330 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Volume Overview -- Acknowledgements -- Contents -- Editors and Contributors -- About the Editors -- Contributors -- List of Figures -- List of Tables -- Part I Conceptual/Overview -- 1 Limited Edition Products: A Literature Review and Future Research Agenda -- Introduction -- Methodology -- General Overview -- The TCCM Framework -- Theory -- Commodity Theory -- Uniqueness Theory -- Reactance Theory -- Signaling Theory -- Game Theory -- Context -- Industries -- Countries -- Characteristics -- Methods -- Future Research Agenda -- Theoretical Implications -- Managerial Implications -- References -- 2 Dealing with AI-Is It a Pleasure or Pain? -- Literature Review -- Digital Native and Digital Immigrants -- AI and Its Capabilities -- Process Automation -- Decision Support -- Cognitive Engagement -- AI in Healthcare -- Opacity/Transparency -- Summary and Research Motivation -- Research Questions -- Methodology -- Interview Guide -- Discussion -- AI Capabilities -- Resistance to AI -- Implications of the Study -- Bibliography -- 3 Digi & -- the Metaverse -- Introduction -- Literature Review -- Digital Self 2.0 -- Methodology -- Findings & -- Conclusions -- Is Control an Option? -- Implications -- References -- Part II Industry Implications and Policy Dimensions -- 4 Exploring Socially Constructed Technological Platform-Metaverse-as an Educational Tool for Attaining SDG 4 & -- PRME -- Introduction -- Research Objectives and Questions -- Research Methodology -- Interim Results -- Implications -- References -- 5 Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) -- Introduction -- Literature Review -- Concepts -- Ethical Algorithms -- Taxonomy of Algorithmic Biases -- Data Bias -- Method Bias -- Societal and Social Biases -- Biases Through Fairness Attacks -- Activity Bias -- Filter Bubble Bias.
User Interaction Bias -- Presentation Bias -- Position Bias -- Ranking Bias -- Foundations of Ethical Algorithms -- Explainability -- Transparency -- Accountability -- Thematic Review -- A Socio-technical Phenomenon -- Dynamism of Fairness -- Biases Beyond Data -- Proposed Solutions -- Regulations -- Satisficing -- Discussion and Conclusion -- Future Research -- References -- 6 Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies -- Introduction -- Enhanced Engagement: Interactive Platforms and Active Learning -- Improved Retention: The Role of VR and AR in Comprehension and Memory -- Breaking Geographical Barriers: The Power of Virtual Trips -- Tailored Learning: Personalization Through Immersive Technologies -- Mass Media in Education: Historical Context -- Broadcast Education: Edutainment Paradigm -- Educational Documentaries: Windows to the World -- Integration Possibilities -- Edutainment: Immersive Learning Journeys -- News and Current Affairs: Walking in Another's Shoes -- Interactive Textbooks: Augmenting Knowledge -- Virtual Field Trips: Global Expeditions from the Classroom -- Challenges in Integration -- Technology Accessibility: Bridging the Digital Divide -- Quality Control: Maintaining Educational Integrity -- Health Concerns: Addressing Physical Impediments -- Case Studies -- BBC VR: Melding Media Expertise with Immersive Exploration -- AR-Enhanced Newspapers: Breathing Life into Printed Words -- Conclusion -- References -- Part III Sectoral Implications -- 7 Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse -- Introduction -- Review of Literature -- Proposition of Conceptual Framework -- Perceived Benefits -- Performance Expectancy -- Effort Expectancy -- Personalized Service Expectancy -- Hedonic Motivation. Perceived Costs -- Privacy Concern -- Perceived Intrusiveness -- Information Overload -- Environmental Factors -- Facilitating Conditions -- Social Influence -- Cultural Differences -- Customer Interaction -- Attention -- Conversation -- Service Encounter -- Customer Experience -- Cognitive Absorption -- Sensorial Pleasure -- Immersion -- Technostress -- Customer Involvement -- Customer-Related Moderators -- Short-term Outcomes -- Behavioral Intention -- Purchase Intention -- Eustress -- Distress -- Long-term Outcomes -- Subjective Well-being -- Customer Loyalty -- Brand Loyalty -- Future Research Agenda -- Conclusion -- References -- 8 Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application -- Introduction -- Change in the Consumer Psycho-orientation Toward Online Food Application in India -- Indian Teenagers' Market -- Objective of the Study -- Theoretical Contribution -- Problem Statement -- Review of the Existing Study and Literature -- Research Gap -- Conceptual Framework -- Methodology -- Research Design -- Sampling Techniques -- Sampling Unit -- Sample Size -- Data Collection Instrument -- Statistical Tools Used for the Study -- Statistical Software -- Research -- Qualitative Analysis -- Quantitative Analysis -- Teenagers' Satisfaction with the Online Food Application -- Reliability Analysis -- Discussions and Implications -- Limitations -- Conclusion -- References -- 9 Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India -- Introduction -- Literature Review -- Hedonic Value and Attitude Towards VTO -- Utilitarian Value and Attitude Towards VTO -- Perceived Ease of Use and Attitude Towards VTO -- Attitude Towards VTO and Purchase Intentions -- Research Methodology -- Discussion -- Implications -- Conclusion. References -- 10 Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Entertainment Industry -- Introduction and Context -- Concepts and Perspective -- Objective or Proposed Business Implications -- Case Study 1: Leveraging Immersive Technology for Reduced Crew and Controlled Effects in Film Production -- Introduction -- About the Case -- Essential Questions -- Execution -- The Result -- Implications -- Case Study 2: Revolutionizing Automotive Advertising with The Mill Blackbird® -- Introduction -- About the Case -- Essential Questions -- Execution -- The Result -- The Mill Blackbird®-A Revolutionary Car Rig -- Key Features Include -- Implications -- Case Study 3: Redefining Brand Experiences at The Mill -- Introduction -- About the Case -- Essential Questions -- Execution -- Result -- Implications -- Contribution of Cases for the Macro Area -- Future Implication and Contribution -- Limitation of the Chapter -- 11 Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers -- Introduction -- Literature Review -- Green Communication -- Media Richness Theory -- Research Methodology -- Immersive Media Richness Theory (IMRT) -- Conclusion -- References -- Part IV Emerging Trends and Opportunities -- 12 Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment -- Introduction -- Management Pedagogy -- Research on Immersive Technology Pedagogy -- Theoretical Framework -- Authentic Learning Framework -- Pedagogical Framework of the Harry Potter and the Wizards at the Table: Learning Negotiation and Communication Styles in an Immersive Simulation Environment -- About the Game -- Objectives -- Learners -- Requirements -- Learning Outcomes -- About the Company. About the Product -- How to Play? -- Task: Briefing by Instructor -- The Game Play -- Round 1: Harry Potter round -- Round 2: Remus Lupin and a prisoner of Azkaban -- Round 3: Hermione Granger and the Order of the Phoenix -- Round 4: Hagrid -- Round 5: Albus Dumbledore -- Appendix A: Communication Styles (Bourne, 1995) -- Appendix B: The Thomas-Kilmann Model -- Appendix C: A Short Note on BATNA Model -- References -- 13 I Am Confused: Coping With Customer Confusion in Metaverse Shopping -- Introduction -- Literature Review -- Customer Confusion -- Customer Coping with Confusion -- Conceptual Framework -- Hypothesis Development -- Informational Factors -- Information Ambiguity -- Information Scarcity -- Information Credibility -- Individual Factors -- Decision-Making Styles -- Awareness -- Situational Factors -- Shopping environment -- Customer Coping -- Proposed Methodology -- Proposed Outcome -- References -- 14 Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use -- Introduction -- Theories of Social Anxiety Theory -- Self-Presentational Approach on Social Anxiety -- Social Anxiety and Associated Behavior -- Facebook Use -- Theoretical Propositions -- Social Anxiety and Facebook Use -- Social Anxiety and Associated Behavior -- Discussion and Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910799249203321 |
| Singapore : , : Springer Singapore Pte. Limited, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing : emerging concepts and applications / / edited by Githa Heggde, G. Shainesh
| Social media marketing : emerging concepts and applications / / edited by Githa Heggde, G. Shainesh |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (236 pages) : illustrations, tables |
| Disciplina | 302.231 |
| Soggetto topico |
Internet marketing
Globalization Markets Industrial management Online Marketing/Social Media Emerging Markets/Globalization Media Management |
| ISBN | 981-10-5323-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | SECTION I: Conceptual issues in Social Media -- Chapter 1. How Social Media will Impact Marketing Media -- Chapter 2. Social Media Marketing: Evolution And Change -- Chapter 3. Uniqueness Of Social In The Overall “Social, Mobility, Analytics and Cloud” Stack -- Chapter 4. Lifecycle of information on the web: Implications for Aggregator Sites’ -- Chapter 5. Shadow Side of Social Media Marketing -- SECTION II: Understanding Digital Consumers -- Chapter 6. Exploring The Relationship Between Perceived Benefits And Social Media Brands Using Discriminant Analysis -- Chapter 7. The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y: Social Media Use, Intention and Information sharing -- Chapter 8. Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining -- SECTION III: Integrating Social Media for Marketing -- Chapter 9. Social Media Marketing, Corporate Social Responsibility, and Social Change in India -- Chapter 10. Future of Social CRM -- Chapter 11. Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Firms -- SECTION IV: Social Media Applications and Case Studies -- Chapter 12. Influence of Social Media Marketing on Healthcare and Automobile Sectors in India -- Chapter 13. A Critical Analysis on Consumer Protection in Social Media Selling with Reference to Disclosures -- Chapter 14. Case Study: Portea -- Chapter 15. Case Study: QWICKCILVER. A A A A A A . |
| Record Nr. | UNINA-9910298189303321 |
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||