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Inside city tourism [[electronic resource] ] : a European perspective / / John Heeley
| Inside city tourism [[electronic resource] ] : a European perspective / / John Heeley |
| Autore | Heeley John <1951-> |
| Pubbl/distr/stampa | Bristol ; ; Buffalo, : Channel View Publications, c2011 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 338.4/7914 |
| Collana | Aspects of tourism |
| Soggetto topico |
Tourism - Europe
Cities and towns - Europe |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-14747-5
9786613147479 1-84541-172-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Figures and Tables -- Acknowledgements -- Preface: Why a Book on City Tourism? -- Chapter 1. Organising City Tourism -- Chapter 2. Measuring City Tourism -- Chapter 3. The Dynamics of City Tourism -- Chapter 4. City Tourism Organisation: Structure and Operations -- Chapter 5. Setting Up and Leading City Marketing Agencies -- Chapter 6. York, United Kingdom -- Chapter 7. The Problematic Nature of City Branding -- Chapter 8. City Branding in the Netherlands -- Chapter 9. Whither City Tourism and City Tourism Organisation? -- References -- Index |
| Record Nr. | UNINA-9910458961103321 |
Heeley John <1951->
|
||
| Bristol ; ; Buffalo, : Channel View Publications, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside city tourism [[electronic resource] ] : a European perspective / / John Heeley
| Inside city tourism [[electronic resource] ] : a European perspective / / John Heeley |
| Autore | Heeley John <1951-> |
| Pubbl/distr/stampa | Bristol ; ; Buffalo, : Channel View Publications, c2011 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 338.4/7914 |
| Collana | Aspects of tourism |
| Soggetto topico |
Tourism - Europe
Cities and towns - Europe |
| Soggetto non controllato |
city branding
city marketing agencies city marketing city tourism destination marketing tourism marketing tourism planning urban tourism |
| ISBN |
1-283-14747-5
9786613147479 1-84541-172-2 |
| Classificazione | QQ 910 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Figures and Tables -- Acknowledgements -- Preface: Why a Book on City Tourism? -- Chapter 1. Organising City Tourism -- Chapter 2. Measuring City Tourism -- Chapter 3. The Dynamics of City Tourism -- Chapter 4. City Tourism Organisation: Structure and Operations -- Chapter 5. Setting Up and Leading City Marketing Agencies -- Chapter 6. York, United Kingdom -- Chapter 7. The Problematic Nature of City Branding -- Chapter 8. City Branding in the Netherlands -- Chapter 9. Whither City Tourism and City Tourism Organisation? -- References -- Index |
| Record Nr. | UNINA-9910791860703321 |
|
Heeley John <1951->
|
||
| Bristol ; ; Buffalo, : Channel View Publications, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside city tourism : a European perspective / / John Heeley
| Inside city tourism : a European perspective / / John Heeley |
| Autore | Heeley John <1951-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bristol ; ; Buffalo, : Channel View Publications, c2011 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 338.4/7914 |
| Collana | Aspects of tourism |
| Soggetto topico |
Tourism - Europe
Cities and towns - Europe |
| ISBN |
1-283-14747-5
9786613147479 1-84541-172-2 |
| Classificazione | QQ 910 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Figures and Tables -- Acknowledgements -- Preface: Why a Book on City Tourism? -- Chapter 1. Organising City Tourism -- Chapter 2. Measuring City Tourism -- Chapter 3. The Dynamics of City Tourism -- Chapter 4. City Tourism Organisation: Structure and Operations -- Chapter 5. Setting Up and Leading City Marketing Agencies -- Chapter 6. York, United Kingdom -- Chapter 7. The Problematic Nature of City Branding -- Chapter 8. City Branding in the Netherlands -- Chapter 9. Whither City Tourism and City Tourism Organisation? -- References -- Index |
| Record Nr. | UNINA-9910820583803321 |
|
Heeley John <1951->
|
||
| Bristol ; ; Buffalo, : Channel View Publications, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||