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Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910208829603321 |
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910819465503321 |
|
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||