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Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910453553103321 |
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910782233903321 |
|
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tactical transparency : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910828878403321 |
|
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||