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Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport / / Cody T. Havard
| Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport / / Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2023] |
| Descrizione fisica | 1 online resource (xix, 120 pages) : illustrations |
| Disciplina | 016.22 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Branding (Marketing)
Group identity Social groups - Psychological aspects |
| ISBN |
9783031234569
3031234561 9783031234552 3031234553 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Group Behavior and Negativity: Why Comparisons are Needed -- Investigating Perceptions of Out-groups in Sport and United States Politics -- Rivalry and Group Behavior in Sport and Religious Brands -- Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Continuing the Journey. |
| Altri titoli varianti | Comparing rivalry in politics, religion, and sport |
| Record Nr. | UNINA-9910644255903321 |
Havard Cody T. <1981->
|
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| Cham, Switzerland : , : Palgrave Macmillan, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rivalry and group behavior among consumers and brands : comparisons / / Cody T. Havard
| Rivalry and group behavior among consumers and brands : comparisons / / Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 658.827 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Branding (Marketing) - Social aspects
Consumer behavior - Psychological aspects Sports spectators - Psychology |
| ISBN | 3-030-85245-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910502653903321 |
|
Havard Cody T. <1981->
|
||
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||