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Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport / / by Cody T. Havard
| Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport / / by Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (xix, 120 pages) : illustrations |
| Disciplina |
016.22
305 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Branding (Marketing)
Marketing Consumer behavior Social groups Branding Consumer Behavior Group Dynamics |
| ISBN |
9783031234569
3031234561 9783031234552 3031234553 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Chapter 6: Continuing the Journey. |
| Record Nr. | UNINA-9910644255903321 |
Havard Cody T. <1981->
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context / / by Cody T. Havard
| Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context / / by Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 658.827 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Marketing
Consumer behavior Consumer Behavior |
| ISBN |
9783030852450
3030852458 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go. |
| Record Nr. | UNINA-9910502653903321 |
|
Havard Cody T. <1981->
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rivalry in Sport : Understanding Fan Behavior and Organizations / / by Cody T. Havard
| Rivalry in Sport : Understanding Fan Behavior and Organizations / / by Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (xix, 123 pages : illustrations) |
| Disciplina |
796
650 |
| Collana | Palgrave pivot |
| Soggetto topico |
Marketing
Management Personnel management Industries Human Resource Management |
| ISBN |
9783030474553
3030474550 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. What is Rivalry and Organizational Responsibility -- Chapter 3. Relative Rivalry and Place -- Chapter 4. GORFing and Consumption -- Chapter 5. Call to Action -- Chapter 6. Sport Rivalry Man Curriculum -- Chapter 7. Conclusion. |
| Record Nr. | UNINA-9910412149303321 |
|
Havard Cody T. <1981->
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||