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Basic Guide to Cultural Tourism Marketing : Practice Cultural Management / / by Andrea Hausmann, Sarah Schuhbauer
| Basic Guide to Cultural Tourism Marketing : Practice Cultural Management / / by Andrea Hausmann, Sarah Schuhbauer |
| Autore | Hausmann Andrea |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (53 pages) |
| Disciplina | 338.4791 |
| Collana | essentials |
| Soggetto topico |
Cultural property - Protection
Culture - Study and teaching Marketing Nonprofit organizations Cultural Resource Management Cultural Studies Non-Profit Organizations and Public Enterprises |
| ISBN | 3-658-39974-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Concept, characteristics and planning process of cultural tourism marketing -- Marketing strategies: segmentation, branding, digitalization and collaborations -- Marketing mix in cultural tourism marketing -- Role of staff in service quality. |
| Record Nr. | UNINA-9910678264203321 |
Hausmann Andrea
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Leadership in Arts Organisations : The Power of Successful Work Relationships / / by Andrea Hausmann, Lena Zischler
| Leadership in Arts Organisations : The Power of Successful Work Relationships / / by Andrea Hausmann, Lena Zischler |
| Autore | Hausmann Andrea |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource xi, 157 pages) : illustrations |
| Disciplina | 700.68 |
| Soggetto topico |
Strategic planning
Leadership Personnel management Management Business Strategy and Leadership Human Resource Management |
| ISBN |
9783031401916
3031401913 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Theoretical Background -- Chapter 3: Factors influencing leadership in art and cultural organisations -- Chapter 4: Tasks of leadership in arts and cultural organisations -- Chapter 5: Constitutive elements of leadership behaviour -- Chapter 6: Leadership techniques -- Chapter 7: Levels of leadership success. |
| Record Nr. | UNINA-9910770255603321 |
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Hausmann Andrea
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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