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Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910450753703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910784028103321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating 20 years of publishing B2B research / / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research / / guest editors: Angela Hausman and Wesley J. Johnston |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910819793703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital behavioral and psychological principles / / guest editor, Angela Hausman
| Digital behavioral and psychological principles / / guest editor, Angela Hausman |
| Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 001.642 |
| Collana | Journal of Research in Interactive Marketing |
| Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
| ISBN | 1-78441-386-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
| Record Nr. | UNINA-9910787281303321 |
| Bradford, [England] : , : Emerald Insight, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital behavioral and psychological principles / / guest editor, Angela Hausman
| Digital behavioral and psychological principles / / guest editor, Angela Hausman |
| Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 001.642 |
| Collana | Journal of Research in Interactive Marketing |
| Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
| ISBN | 1-78441-386-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
| Record Nr. | UNINA-9910812707103321 |
| Bradford, [England] : , : Emerald Insight, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Doing business in a digital world [[electronic resource] /] / guest editor Angela Hausman
| Doing business in a digital world [[electronic resource] /] / guest editor Angela Hausman |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 104 p |
| Disciplina | 658.8/00285 |
| Altri autori (Persone) | HausmanAngela |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Industrial marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50904-X
9786610509041 1-84544-326-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450738903321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Doing business in a digital world [[electronic resource] /] / guest editor Angela Hausman
| Doing business in a digital world [[electronic resource] /] / guest editor Angela Hausman |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 104 p |
| Disciplina | 658.8/00285 |
| Altri autori (Persone) | HausmanAngela |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Industrial marketing |
| ISBN |
1-280-50904-X
9786610509041 1-84544-326-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783558703321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Doing business in a digital world / / guest editor Angela Hausman
| Doing business in a digital world / / guest editor Angela Hausman |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 104 p |
| Disciplina | 658.8/00285 |
| Altri autori (Persone) | HausmanAngela |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Industrial marketing |
| ISBN |
1-280-50904-X
9786610509041 1-84544-326-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Guest editorial -- Capitalizing on the internet opportunity -- The role of information technology in supply-chain relationships: does partner criticality matter? -- Collaborative supply-chain partnerships built upon trust and electronically mediated exchange -- Critical factors affecting intermediary web site adoption: understanding how to extend e-participation -- Cooperative adoption of complex systems: a comprehensive model within and across networks -- Inter-organisational collaboration for the digital economy -- An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms -- A decision-support system for business-to-business marketing -- Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications -- Creating digital value: at the heart of the I-E-I framework -- Executive summary and implications for managers and executives. |
| Record Nr. | UNINA-9910826521303321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||