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Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
| Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (924 p.) |
| Disciplina | 659.1/08 |
| Altri autori (Persone) |
HaugtvedtCurtis P. <1958->
LeeWei-Na <1957-> WilliamsJerome D. <1947-> |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Advertising - Psychological aspects
Communication in marketing Consumers - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-138-88289-5
1-306-48253-4 1-135-61756-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Contributors; Preface; I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going; 1 Diversity in Advertising: A Summary and Research Agenda; 2 Science for Sale: Psychology's Earliest Adventures in American Advertising; II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias; 3 On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions; 4 Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media
5 Interethnic Ideology in Advertising: A Social Psychological Perspective6 It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing; 7 The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce?; 8 When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations; III. The Influencing Role of Language in Diversity in Advertising; 9 Language in Multicultural Advertising: Words and Cognitive Structure 10 Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage11 Discovering Brand Equity Through Psycholinguistic Methods; IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising; 12 Consumer Distinctiveness and Advertising Persuasion; 13 Diversity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes; V. The Influencing Role of Source Effects in Diversity in Advertising; 14 Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising 15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers16 Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition; VI. Broadening the Concept of Diversity: Going Beyond Black and White; 17 Diversity: Population Versus Market; 18 It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads; 19 The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies; 20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda 21 Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways?22 Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design?; 23 The Presence of Religious Symbols and Values in Advertising; 24 Ethics, Machiavellianism, and Social Values: Implications for Advertising; Author Index; Subject Index |
| Record Nr. | UNINA-9910450188203321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
| Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (924 p.) |
| Disciplina | 659.1/08 |
| Altri autori (Persone) |
HaugtvedtCurtis P. <1958->
LeeWei-Na <1957-> WilliamsJerome D. <1947-> |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Advertising - Psychological aspects
Communication in marketing Consumers - Attitudes |
| ISBN |
1-135-61755-4
1-138-88289-5 1-306-48253-4 1-135-61756-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Contributors; Preface; I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going; 1 Diversity in Advertising: A Summary and Research Agenda; 2 Science for Sale: Psychology's Earliest Adventures in American Advertising; II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias; 3 On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions; 4 Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media
5 Interethnic Ideology in Advertising: A Social Psychological Perspective6 It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing; 7 The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce?; 8 When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations; III. The Influencing Role of Language in Diversity in Advertising; 9 Language in Multicultural Advertising: Words and Cognitive Structure 10 Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage11 Discovering Brand Equity Through Psycholinguistic Methods; IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising; 12 Consumer Distinctiveness and Advertising Persuasion; 13 Diversity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes; V. The Influencing Role of Source Effects in Diversity in Advertising; 14 Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising 15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers16 Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition; VI. Broadening the Concept of Diversity: Going Beyond Black and White; 17 Diversity: Population Versus Market; 18 It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads; 19 The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies; 20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda 21 Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways?22 Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design?; 23 The Presence of Religious Symbols and Values in Advertising; 24 Ethics, Machiavellianism, and Social Values: Implications for Advertising; Author Index; Subject Index |
| Record Nr. | UNINA-9910783579403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
| Diversity in advertising : broadening the scope of research directions / / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (924 p.) |
| Disciplina | 659.1/08 |
| Altri autori (Persone) |
HaugtvedtCurtis P. <1958->
LeeWei-Na <1957-> WilliamsJerome D. <1947-> |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Advertising - Psychological aspects
Communication in marketing Consumers - Attitudes |
| ISBN |
1-135-61755-4
1-138-88289-5 1-306-48253-4 1-135-61756-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Contributors; Preface; I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going; 1 Diversity in Advertising: A Summary and Research Agenda; 2 Science for Sale: Psychology's Earliest Adventures in American Advertising; II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias; 3 On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions; 4 Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media
5 Interethnic Ideology in Advertising: A Social Psychological Perspective6 It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing; 7 The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce?; 8 When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations; III. The Influencing Role of Language in Diversity in Advertising; 9 Language in Multicultural Advertising: Words and Cognitive Structure 10 Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage11 Discovering Brand Equity Through Psycholinguistic Methods; IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising; 12 Consumer Distinctiveness and Advertising Persuasion; 13 Diversity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes; V. The Influencing Role of Source Effects in Diversity in Advertising; 14 Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising 15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers16 Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition; VI. Broadening the Concept of Diversity: Going Beyond Black and White; 17 Diversity: Population Versus Market; 18 It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads; 19 The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies; 20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda 21 Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways?22 Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design?; 23 The Presence of Religious Symbols and Values in Advertising; 24 Ethics, Machiavellianism, and Social Values: Implications for Advertising; Author Index; Subject Index |
| Record Nr. | UNINA-9910819670903321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||