Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
Autore | Taylor Jim <1964-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina |
658.8
658.802 |
Altri autori (Persone) | HatchSteve |
Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
Soggetto genere / forma | Electronic books. |
ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
Record Nr. | UNINA-9910143585003321 |
Taylor Jim <1964-> | ||
Hoboken, N.J., : Wiley, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
Autore | Taylor Jim <1964-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina |
658.8
658.802 |
Altri autori (Persone) | HatchSteve |
Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
Record Nr. | UNINA-9910829958703321 |
Taylor Jim <1964-> | ||
Hoboken, N.J., : Wiley, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch |
Autore | Taylor Jim <1964-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
Descrizione fisica | 1 online resource (306 p.) |
Disciplina | 658.8/101 |
Altri autori (Persone) | HatchSteve |
Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
Record Nr. | UNINA-9910876557203321 |
Taylor Jim <1964-> | ||
Hoboken, N.J., : Wiley, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|