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Taking brand initiative [[electronic resource] ] : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
| Taking brand initiative [[electronic resource] ] : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| Autore | Hatch Mary Jo |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | SchultzMajken |
| Soggetto topico |
Corporate image
Corporate culture Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-23738-8
9786611237387 0-470-24536-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |
| Record Nr. | UNINA-9910450900003321 |
Hatch Mary Jo
|
||
| San Francisco, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Taking brand initiative [[electronic resource] ] : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
| Taking brand initiative [[electronic resource] ] : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| Autore | Hatch Mary Jo |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | SchultzMajken |
| Soggetto topico |
Corporate image
Corporate culture Branding (Marketing) |
| ISBN |
1-281-23738-8
9786611237387 0-470-24536-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |
| Record Nr. | UNINA-9910777499903321 |
|
Hatch Mary Jo
|
||
| San Francisco, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
| Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| Autore | Hatch Mary Jo |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | SchultzMajken |
| Soggetto topico |
Corporate image
Corporate culture Branding (Marketing) |
| ISBN |
1-281-23738-8
9786611237387 0-470-24536-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |
| Record Nr. | UNINA-9910828732603321 |
|
Hatch Mary Jo
|
||
| San Francisco, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||