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The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings
| The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings |
| Autore | Hastings Gerard |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 381.0973 |
| Soggetto topico |
Marketing - Management
Consumption (Economics) Consumer behavior Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-415-67861-7
0-203-09955-9 1-283-86164-X 1-136-22892-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. |
| Record Nr. | UNINA-9910463144403321 |
Hastings Gerard
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings
| The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings |
| Autore | Hastings Gerard |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 381.0973 |
| Soggetto topico |
Marketing - Management
Consumption (Economics) Consumer behavior Manipulative behavior |
| ISBN |
1-136-22891-8
0-415-67861-7 0-203-09955-9 1-283-86164-X 1-136-22892-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. |
| Record Nr. | UNINA-9910786586103321 |
|
Hastings Gerard
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings
| The marketing matrix : how the corporation gets its power-- and how we can reclaim it / / Gerard Hastings |
| Autore | Hastings Gerard |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 381.0973 |
| Soggetto topico |
Marketing - Management
Consumption (Economics) Consumer behavior Manipulative behavior |
| ISBN |
1-136-22891-8
0-415-67861-7 0-203-09955-9 1-283-86164-X 1-136-22892-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. |
| Record Nr. | UNINA-9910827106203321 |
|
Hastings Gerard
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||