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Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg
| Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg |
| Autore | Harrison E. Bruce |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.45 |
| Collana | Public relations collection |
| Soggetto topico |
Business communication
Leadership |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
advocacy
Arthur W. Page best achievable outcomes business purpose CCO chief communication officer chief executive officer collaboration communication consulting corporate character corporate communications corporate governance corporate reputation crisis communication C-suite communication culture change employee value proposition enterprise culture influence information flow leadership communication skills leadership presentation leadership traits leading change shared value deals social media analysis stakeholder perception management strategic communications strategic leadership strategy execution strategy implementation transformational change vision WIIFM workplace motivation |
| ISBN | 1-60649-808-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index. |
| Record Nr. | UNINA-9910459917703321 |
Harrison E. Bruce
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg
| Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg |
| Autore | Harrison E. Bruce |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.45 |
| Collana | Public relations collection |
| Soggetto topico |
Business communication
Leadership |
| Soggetto non controllato |
advocacy
Arthur W. Page best achievable outcomes business purpose CCO chief communication officer chief executive officer collaboration communication consulting corporate character corporate communications corporate governance corporate reputation crisis communication C-suite communication culture change employee value proposition enterprise culture influence information flow leadership communication skills leadership presentation leadership traits leading change shared value deals social media analysis stakeholder perception management strategic communications strategic leadership strategy execution strategy implementation transformational change vision WIIFM workplace motivation |
| ISBN | 1-60649-808-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index. |
| Record Nr. | UNINA-9910787124103321 |
|
Harrison E. Bruce
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg
| Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / / E. Bruce Harrison and Judith Mühlberg |
| Autore | Harrison E. Bruce |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (302 p.) |
| Disciplina | 658.45 |
| Collana | Public relations collection |
| Soggetto topico |
Business communication
Leadership |
| Soggetto non controllato |
advocacy
Arthur W. Page best achievable outcomes business purpose CCO chief communication officer chief executive officer collaboration communication consulting corporate character corporate communications corporate governance corporate reputation crisis communication C-suite communication culture change employee value proposition enterprise culture influence information flow leadership communication skills leadership presentation leadership traits leading change shared value deals social media analysis stakeholder perception management strategic communications strategic leadership strategy execution strategy implementation transformational change vision WIIFM workplace motivation |
| ISBN | 1-60649-808-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index. |
| Record Nr. | UNINA-9910823865803321 |
|
Harrison E. Bruce
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||