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European business and marketing [[electronic resource] /] / edited by Phil Harris and Frank McDonald
| European business and marketing [[electronic resource] /] / edited by Phil Harris and Frank McDonald |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 381/.094 |
| Altri autori (Persone) |
HarrisPhil <1952->
McDonaldFrank <1951-> |
| Soggetto topico | Marketing - European Union countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-6604-8
9786610370122 1-4462-2938-6 1-280-37012-2 1-4129-3234-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables and Exhibits; Case Study Contributors; Preface; Acknowledgements; List of Abbreviations and Acronyms; Chapter 1 - The New Europe - Myths and Reality; Chapter 2 - The European Union and the Business Environment; Chapter 3 - The Policies of the Single Economic System of the European Union; Chapter 4 - The European Union and the World Economy; Chapter 5 - European Marketing; Chapter 6 - Political Marketing and Public Affairs; Chapter 7 - Joint Ventures and Strategic Alliances - A European Perspective; Chapter 8 - European Business and Culture
Case Study 1: Evaluating European Potential and Expansion Possibilities for a US Furniture CompanyCase Study 2: What's Your Beef? The Role of the Meat and Livestock Commission After the UK BSE Crisis; Case Study 3: Blending Ethics and Modernity the Co-operative Way; Case Study 4: Boutinot Wines Limited; Case Study 5: EVC (1986-94): The European PVC Industry and the Creation of the European Vinyls Corporation (EVC); Case Study 6: EVC (1995-2002): Joint Venture,The Amsterdam Stock Market Flotation and Acquisition by INEOS Case Study 7: Fulham FC: Club-Supporter Relationships 'Come All Ye Faithful'Case Study 8: Gruppo Massone: Acquisition Venture into the UK; Case Study 9: LEGO: The Toy of the Twentieth Century - The Case of the Simple Building Blocks; Case Study 10: Mannesmann Mobilfunk: Distribution Channel Decisions in the Growth Phase of the Mobile Phone Market in Germany; Case Study 11: European Butter Battles the New Zealand Dairy Board and Spreadable Butter; Case Study 12: Perkins Foods: The Place of Public Relations in the Profile of a European Food Business; Case Study 13: Royal Philips Electronics Case Study 14: Shell: Environmental Stance in Eastern and Western EuropeCase Study 15: The Stena Case: Pricing Strategy; Case Study 16: Unilever Group: Marketing Strategies for Eastern Europe; Index |
| Record Nr. | UNINA-9910461937603321 |
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business and marketing [[electronic resource] /] / edited by Phil Harris and Frank McDonald
| European business and marketing [[electronic resource] /] / edited by Phil Harris and Frank McDonald |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (xxxii, 302 p.) : ill |
| Disciplina | 381.094 |
| Altri autori (Persone) |
HarrisPhil <1952->
McDonaldFrank <1951-> |
| Soggetto topico | Marketing - European Union countries |
| ISBN |
0-7619-6604-8
9786610370122 1-4462-2938-6 1-280-37012-2 1-4129-3234-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables and Exhibits; Case Study Contributors; Preface; Acknowledgements; List of Abbreviations and Acronyms; Chapter 1 - The New Europe - Myths and Reality; Chapter 2 - The European Union and the Business Environment; Chapter 3 - The Policies of the Single Economic System of the European Union; Chapter 4 - The European Union and the World Economy; Chapter 5 - European Marketing; Chapter 6 - Political Marketing and Public Affairs; Chapter 7 - Joint Ventures and Strategic Alliances - A European Perspective; Chapter 8 - European Business and Culture
Case Study 1: Evaluating European Potential and Expansion Possibilities for a US Furniture CompanyCase Study 2: What's Your Beef? The Role of the Meat and Livestock Commission After the UK BSE Crisis; Case Study 3: Blending Ethics and Modernity the Co-operative Way; Case Study 4: Boutinot Wines Limited; Case Study 5: EVC (1986-94): The European PVC Industry and the Creation of the European Vinyls Corporation (EVC); Case Study 6: EVC (1995-2002): Joint Venture,The Amsterdam Stock Market Flotation and Acquisition by INEOS Case Study 7: Fulham FC: Club-Supporter Relationships 'Come All Ye Faithful'Case Study 8: Gruppo Massone: Acquisition Venture into the UK; Case Study 9: LEGO: The Toy of the Twentieth Century - The Case of the Simple Building Blocks; Case Study 10: Mannesmann Mobilfunk: Distribution Channel Decisions in the Growth Phase of the Mobile Phone Market in Germany; Case Study 11: European Butter Battles the New Zealand Dairy Board and Spreadable Butter; Case Study 12: Perkins Foods: The Place of Public Relations in the Profile of a European Food Business; Case Study 13: Royal Philips Electronics Case Study 14: Shell: Environmental Stance in Eastern and Western EuropeCase Study 15: The Stena Case: Pricing Strategy; Case Study 16: Unilever Group: Marketing Strategies for Eastern Europe; Index |
| Record Nr. | UNINA-9910785976603321 |
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business and marketing / / edited by Phil Harris and Frank McDonald
| European business and marketing / / edited by Phil Harris and Frank McDonald |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; Thousand Oaks, Calif., : Sage Publications, 2004 |
| Descrizione fisica | 1 online resource (xxxii, 302 p.) : ill |
| Disciplina | 381/.094 |
| Altri autori (Persone) |
HarrisPhil <1952->
McDonaldFrank <1951-> |
| Soggetto topico | Marketing - European Union countries |
| ISBN |
0-7619-6604-8
9786610370122 1-4462-2938-6 1-280-37012-2 1-4129-3234-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables and Exhibits; Case Study Contributors; Preface; Acknowledgements; List of Abbreviations and Acronyms; Chapter 1 - The New Europe - Myths and Reality; Chapter 2 - The European Union and the Business Environment; Chapter 3 - The Policies of the Single Economic System of the European Union; Chapter 4 - The European Union and the World Economy; Chapter 5 - European Marketing; Chapter 6 - Political Marketing and Public Affairs; Chapter 7 - Joint Ventures and Strategic Alliances - A European Perspective; Chapter 8 - European Business and Culture
Case Study 1: Evaluating European Potential and Expansion Possibilities for a US Furniture CompanyCase Study 2: What's Your Beef? The Role of the Meat and Livestock Commission After the UK BSE Crisis; Case Study 3: Blending Ethics and Modernity the Co-operative Way; Case Study 4: Boutinot Wines Limited; Case Study 5: EVC (1986-94): The European PVC Industry and the Creation of the European Vinyls Corporation (EVC); Case Study 6: EVC (1995-2002): Joint Venture,The Amsterdam Stock Market Flotation and Acquisition by INEOS Case Study 7: Fulham FC: Club-Supporter Relationships 'Come All Ye Faithful'Case Study 8: Gruppo Massone: Acquisition Venture into the UK; Case Study 9: LEGO: The Toy of the Twentieth Century - The Case of the Simple Building Blocks; Case Study 10: Mannesmann Mobilfunk: Distribution Channel Decisions in the Growth Phase of the Mobile Phone Market in Germany; Case Study 11: European Butter Battles the New Zealand Dairy Board and Spreadable Butter; Case Study 12: Perkins Foods: The Place of Public Relations in the Profile of a European Food Business; Case Study 13: Royal Philips Electronics Case Study 14: Shell: Environmental Stance in Eastern and Western EuropeCase Study 15: The Stena Case: Pricing Strategy; Case Study 16: Unilever Group: Marketing Strategies for Eastern Europe; Index |
| Record Nr. | UNINA-9910816531203321 |
| London ; ; Thousand Oaks, Calif., : Sage Publications, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-23244-6
0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNINA-9910463364903321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| ISBN |
1-134-60567-6
0-429-23244-6 0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNISA-996202975803316 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees
| Machiavelli, marketing, and management / / edited by Phil Harris, Andrew Lock and Patricia Rees |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
| Descrizione fisica | xiii, 242 p. : ill |
| Disciplina | 658 |
| Altri autori (Persone) |
HarrisPhil <1952->
LockAndrew <1947-> ReesPatricia |
| Soggetto topico |
Management
Marketing |
| ISBN |
1-134-60567-6
0-429-23244-6 0-203-46217-3 1-280-31770-1 1-134-60568-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? / Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull / GEORGE BULL -- chapter 4 Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru / Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- chapter 8 Renaissance realpolitik for modern management / Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management / Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management / Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets / John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- chapter 16 Machiavelli and human nature / Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of / Phil Harris. |
| Record Nr. | UNINA-9910649312103321 |
| London ; ; New York, : Routledge, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||