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Pharmaceutical lifecycle management [[electronic resource] ] : making the most of each and every brand / / Tony Ellery, Neal Hansen
| Pharmaceutical lifecycle management [[electronic resource] ] : making the most of each and every brand / / Tony Ellery, Neal Hansen |
| Autore | Ellery Tony |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (413 p.) |
| Disciplina | 338.4/76153 |
| Altri autori (Persone) | HansenNeal |
| Soggetto topico |
Pharmaceutical industry - Economic aspects
Drug approval - Economic aspects |
| ISBN |
1-280-59148-X
9786613621313 1-118-26589-0 1-118-26675-7 1-118-26679-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. |
| Record Nr. | UNINA-9910141272203321 |
Ellery Tony
|
||
| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen
| Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen |
| Autore | Ellery Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (413 p.) |
| Disciplina | 338.4/76153 |
| Altri autori (Persone) | HansenNeal |
| Soggetto topico |
Pharmaceutical industry - Economic aspects
Drug approval - Economic aspects |
| ISBN |
1-280-59148-X
9786613621313 1-118-26589-0 1-118-26675-7 1-118-26679-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. |
| Record Nr. | UNINA-9910817235003321 |
|
Ellery Tony
|
||
| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||