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How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington
| How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington |
| Autore | Hannington Terry |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2004 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-12067-1
1-317-12066-3 1-281-09817-5 9786611098179 0-7546-8297-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
| Record Nr. | UNINA-9910451156903321 |
Hannington Terry
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington
| How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington |
| Autore | Hannington Terry |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2004 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations |
| ISBN |
1-315-58722-X
1-317-12067-1 1-317-12066-3 1-281-09817-5 9786611098179 0-7546-8297-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
| Record Nr. | UNINA-9910777033703321 |
|
Hannington Terry
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington
| How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington |
| Autore | Hannington Terry |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2004 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations |
| ISBN |
1-315-58722-X
1-317-12067-1 1-317-12066-3 1-281-09817-5 9786611098179 0-7546-8297-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
| Record Nr. | UNINA-9910820560103321 |
|
Hannington Terry
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||