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Smart retail : winning ideas and strategies from the most successful retailers in the world / / Richard Hammond
| Smart retail : winning ideas and strategies from the most successful retailers in the world / / Richard Hammond |
| Autore | Hammond Richard |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education, , [2017] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| ISBN | 1-292-08221-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910160278303321 |
Hammond Richard
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| Harlow, England : , : Pearson Education, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Smart retail : practical winning ideas and strategies from the most successful retailers in the world / / Richard Hammond
| Smart retail : practical winning ideas and strategies from the most successful retailers in the world / / Richard Hammond |
| Autore | Hammond Richard |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Harlow, : Prentice Hall Business, 2011 |
| Descrizione fisica | 1 online resource (240 p. ) : ill., ports |
| Disciplina | 381.1 |
| Collana | Books that make you better Smart retail |
| Soggetto topico |
Retail trade - Management
Industry Commerce Business & Economics Marketing & Sales |
| ISBN |
9786613173355
9781283173353 1283173352 9780273744672 0273744674 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Table of Contents Part 1 You - starting at the beginning 1 What do you want for yourself? 2 Rising above the crowd 3 Keeping it simple 4 Rolling those snowballs Part 2 Team - make us happy and we will make you money 5 What's the Big Idea? 6 How to build great teams 7 How to get people out of bed 8 All we need is a little better every time Part 3 Customer - make me happy and I will give you my money 9 We love shopping here! 10 Price and value 11 Promote or die 12 Marketing for real people Part 4 Store - make it brilliant and they will spend 13 Discovery 14 The great big theatre of shop 15 Detail, detail, detail - the store environment 16 And finally...how we got here Epilogue - and we're done? |
| Altri titoli varianti | Winning ideas and strategies from the most successful retailers in the world |
| Record Nr. | UNINA-9910150244103321 |
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Hammond Richard
|
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| Harlow, : Prentice Hall Business, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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