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Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley
| Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley |
| Autore | Hackley Christopher E. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2001 |
| Descrizione fisica | 1 online resource (vii, 225 p.) |
| Disciplina | 306.3/4 |
| Collana | Routledge interpretive marketing research series |
| Soggetto topico |
Marketing
Consumer behavior English language - Rhetoric |
| ISBN |
1-134-61897-2
0-415-20859-9 1-134-61898-0 1-280-21759-6 0-203-36099-0 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing |
| Record Nr. | UNINA-9910679515403321 |
Hackley Christopher E.
|
||
| London ; ; New York : , : Routledge, , 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley
| Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley |
| Autore | Hackley Christopher E. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2001 |
| Descrizione fisica | 1 online resource (vii, 225 p.) |
| Disciplina | 306.3/4 |
| Collana | Routledge interpretive marketing research series |
| Soggetto topico |
Marketing
Consumer behavior English language - Rhetoric |
| ISBN |
1-134-61897-2
0-415-20859-9 1-134-61898-0 1-280-21759-6 0-203-36099-0 |
| Classificazione | 83.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing |
| Record Nr. | UNISA-996213041303316 |
|
Hackley Christopher E.
|
||
| London ; ; New York : , : Routledge, , 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||