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Consumer Psychology: A Study Guide to Qualitative Research Methods [[electronic resource]] / Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
| Consumer Psychology: A Study Guide to Qualitative Research Methods [[electronic resource]] / Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |
| Autore | Hackett Paul <1960-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Leverkusen, : Verlag Barbara Budrich, 2016 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
consumer research
ethnography qualitative research |
| ISBN | 3-8474-0891-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Consumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 - Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 - Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography
Chapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 - Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 - Writing and Analysing a Research Report Chapter 24. The Structure of an Academic Article/ReportAppendices |
| Record Nr. | UNINA-9910552996103321 |
Hackett Paul <1960->
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| Leverkusen, : Verlag Barbara Budrich, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Facet theory and the mapping sentence : evolving philosophy, use and application / / Paul M. W. Hackett
| Facet theory and the mapping sentence : evolving philosophy, use and application / / Paul M. W. Hackett |
| Autore | Hackett Paul <1960-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (294 pages) : illustrations |
| Disciplina | 153 |
| Soggetto topico |
Human behavior - Philosophy
Human behavior - Research Concept mapping Teoria de conjunts Mapes conceptuals Conducta (Psicologia) Filosofia |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-66199-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484697303321 |
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Hackett Paul <1960->
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| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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An introduction to using mapping sentences / / Paul M.W. Hackett, Katelyn Lustig
| An introduction to using mapping sentences / / Paul M.W. Hackett, Katelyn Lustig |
| Autore | Hackett Paul <1960-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (117 pages) |
| Disciplina | 300.72 |
| Collana | Palgrave pivot |
| Soggetto topico |
Social sciences - Research - Methodology
Teoria de conjunts Metodologia de les ciències socials Conducta (Psicologia) Mapes conceptuals |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-78582-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495176703321 |
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Hackett Paul <1960->
|
||
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||