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Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910794536503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910813192503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||