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The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910453065403321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910779588503321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910811574103321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||