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Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910795881303321 |
Guzmán Francisco
|
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| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910810298903321 |
|
Guzmán Francisco
|
||
| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||