Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
Autore | Gurtner Sebastian |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
Descrizione fisica | 1 online resource (211 pages) |
Disciplina | 658.8/101 |
Soggetto topico |
New products - Management
New products - Marketing |
ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
Record Nr. | UNINA-9910555130403321 |
Gurtner Sebastian | ||
Hoboken, New Jersey : , : Wiley, , [2018] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
Autore | Gurtner Sebastian |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
Descrizione fisica | 1 online resource (211 pages) |
Disciplina | 658.8/101 |
Soggetto topico |
New products - Management
New products - Marketing |
ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
Record Nr. | UNINA-9910830070303321 |
Gurtner Sebastian | ||
Hoboken, New Jersey : , : Wiley, , [2018] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|