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Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
| Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
| Autore | Gurtner Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 658.8/101 |
| Soggetto topico |
New products - Management
New products - Marketing |
| ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
| Record Nr. | UNINA-9910555130403321 |
Gurtner Sebastian
|
||
| Hoboken, New Jersey : , : Wiley, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
| Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
| Autore | Gurtner Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 658.8/101 |
| Soggetto topico |
New products - Management
New products - Marketing |
| ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
| Record Nr. | UNINA-9910830070303321 |
|
Gurtner Sebastian
|
||
| Hoboken, New Jersey : , : Wiley, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||