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Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye
| Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye |
| Autore | Gupte Rajiv |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, California : , : SAGE Publishing, , [2021] |
| Descrizione fisica | 1 online resource (293 pages) |
| Disciplina | 658.827 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
93-5479-073-9
93-5479-074-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS. |
| Record Nr. | UNINA-9910795249703321 |
Gupte Rajiv
|
||
| Thousand Oaks, California : , : SAGE Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye
| Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye |
| Autore | Gupte Rajiv |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, California : , : SAGE Publishing, , [2021] |
| Descrizione fisica | 1 online resource (293 pages) |
| Disciplina | 658.827 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
93-5479-073-9
93-5479-074-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS. |
| Record Nr. | UNINA-9910809884303321 |
|
Gupte Rajiv
|
||
| Thousand Oaks, California : , : SAGE Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||