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Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard
| Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard |
| Pubbl/distr/stampa | Berlin ; ; New York, : De Gruyter Saur, c2011 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 025.04/2 |
| Altri autori (Persone) |
GuptaDinesh K
SavardRéjean <1950-> |
| Collana | IFLA publications |
| Soggetto topico |
Libraries - Marketing
Online social networks - Library applications Web 2.0 |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40282-3
9786613402820 3-11-026353-X |
| Classificazione | AN 73000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| Record Nr. | UNINA-9910464745403321 |
| Berlin ; ; New York, : De Gruyter Saur, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard
| Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard |
| Pubbl/distr/stampa | Berlin ; ; New York, : De Gruyter Saur, c2011 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 025.04/2 |
| Altri autori (Persone) |
GuptaDinesh K
SavardRéjean <1950-> |
| Collana | IFLA publications |
| Soggetto topico |
Libraries - Marketing
Online social networks - Library applications Web 2.0 |
| ISBN |
1-283-40282-3
9786613402820 3-11-026353-X |
| Classificazione | AN 73000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| Record Nr. | UNINA-9910789333103321 |
| Berlin ; ; New York, : De Gruyter Saur, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard
| Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard |
| Pubbl/distr/stampa | Berlin ; ; New York, : De Gruyter Saur, c2011 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina | 025.04/2 |
| Altri autori (Persone) |
GuptaDinesh K
SavardRéjean <1950-> |
| Collana | IFLA publications |
| Soggetto topico |
Libraries - Marketing
Online social networks - Library applications Web 2.0 |
| ISBN |
1-283-40282-3
9786613402820 3-11-026353-X |
| Classificazione | AN 73000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| Record Nr. | UNINA-9910822707703321 |
| Berlin ; ; New York, : De Gruyter Saur, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-11-028104-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910464702303321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto non controllato |
Library marketing
marketing |
| ISBN | 3-11-028104-X |
| Classificazione | AN 70300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910788761903321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto non controllato |
Library marketing
marketing |
| ISBN | 3-11-028104-X |
| Classificazione | AN 70300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910818976303321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]
| Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | GuptaDinesh K |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910464780603321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||