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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / / by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso
| Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / / by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso |
| Autore | Sestino Andrea |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (109 pages) |
| Disciplina |
005.74
658.872 |
| Soggetto topico |
Marketing
Technological innovations Innovation and Technology Management |
| ISBN |
9783031072031
3031072030 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions. |
| Record Nr. | UNINA-9910580135703321 |
Sestino Andrea
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable Luxury Brands : Evidence from Research and Implications for Managers / / by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido
| Sustainable Luxury Brands : Evidence from Research and Implications for Managers / / by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido |
| Autore | Amatulli Cesare |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XV, 244 p. 4 illus.) |
| Disciplina | 658.8 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico | Marketing |
| ISBN |
9781137601599
1137601590 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Sustainability in Luxury Branding -- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes -- Chapter 2 Luxury, Sustainability and “Made in” -- Chapter 3 Luxury Consumption and Sustainability -- Chapter 4 Sustainability across Industries -- Chapter 5 Insights from Key Topics in Sustainable Luxury Research -- Conclusions. . |
| Record Nr. | UNINA-9910162851703321 |
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Amatulli Cesare
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||