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The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-75786-1
9786611757861 0-8144-1017-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910451532603321 |
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| ISBN |
1-281-75786-1
9786611757861 0-8144-1017-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910777481003321 |
|
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| ISBN |
9786611757861
9781281757869 1281757861 9780814410172 0814410170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910972663403321 |
|
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||