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Nonprofit internet strategies [[electronic resource] ] : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston
| Nonprofit internet strategies [[electronic resource] ] : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 658/.054678 |
| Altri autori (Persone) |
HartTed <1964->
GreenfieldJames M. <1936-> JohnstonMichael W. <1963-> |
| Soggetto topico |
Internet marketing - Computer network resources
Nonprofit organizations - Computer network resources Internet Telecommunication Fund raising - Computer network resources |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-25489-0
9786610254897 0-471-71619-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success; contents; foreword; introduction; Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet; DEFINING ePHILANTHROPY; CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS); DONORS MUST BE ASKED; BACK TO THE FUTURE; SIX CATEGORIES OF SERVICES; COMMUNICATION/EDUCATION AND STEWARDSHIP; ONLINE DONATIONS AND MEMBERSHIP; PROSPECT RESEARCH; VOLUNTEER RECRUITMENT AND MANAGEMENT; RELATIONSHIP BUILDING AND ADVOCACY; CONCLUSION; ENDNOTES
Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic ToolA COMMON SITUATION; EARLY RETURNS ON ePHILANTHROPY; ORGANIZATIONAL STRATEGY; DEVELOPING AND ALIGNING STRATEGY; THE FUNDAMENTALS OF STRATEGY; MISSION, OBJECTIVES, AND ACTIVITIES; CONSTITUENCY; APPLYING STRATEGY - SAMPLE CASE; CONCLUSION; ENDNOTES; Chapter 3: Multichannel Marketing; MARKETING WITH A CHEF'S HELP; A CHEF IN A VIRGIN LAND; KNOCKING DOWN WALLS; ONE WAY OR TWO WAYS; CREATIVITY FOR BETTER RESULTS; DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, AND CHEAP; CONCLUSION; Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATIONTHE ISHIKAWA FISHBONE; DEPARTMENTS, TEAMS, AND TITLES; TECHNOLOGY JOBS; IN-HOUSE VERSUS OUTSOURCING; MANAGING; CONCLUSION; Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better; INTRODUCTION; AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE; WHICH DATABASE IS RIGHT FOR ME?; HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE?; INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE; WHAT IS DONOR DEVELOPMENT?; PROSPECT RESEARCH; DATA MINING AND DATA OR PROSPECT SCREENING; PRIVACY BEST PRACTICES; CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATIONUSING YOUR OFFLINE DATABASE ONLINE; CASE STUDY: THE CHILDREN'S WISH FOUNDATION OF CANADA; THE VAST GALAXY OF THE INTERNET; THE CHALLENGE; SUGGESTED READINGS; ENDNOTES; Chapter 6: Online Community Building; THE NATURE OF THE NET; THE BASICS OF ONLINE MARKETING; GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR; BUILDING AN ONLINE MARKETING STRATEGY; CONCLUSION; ADDITIONAL SOURCES; Chapter 7: Building Successful Online Communities; MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY; STRATEGIES FOR BUILDING COMMUNITY; Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKSTAKING YOUR BRAND ONLINE; WHAT MAKES A SUCCESSFUL BRAND ONLINE?; INTERACTIVITY IS KEY; IT'S ALL ABOUT TRUST; THE BRANDING EDGE FOR THE NONPROFIT SECTOR; Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary; THE AWAKENING; THE DONOR; THE MESSAGE; CAREFULLY DESIGN THE MESSAGE; HOPEFUL EMILY; Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters; INTRODUCTION; DEFINING ADVOCACY; HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY |
| Record Nr. | UNINA-9910449823003321 |
| Hoboken, N.J., : Wiley, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nonprofit internet strategies [[electronic resource] ] : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston
| Nonprofit internet strategies [[electronic resource] ] : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 658/.054678 |
| Altri autori (Persone) |
HartTed <1964->
GreenfieldJames M. <1936-> JohnstonMichael W. <1963-> |
| Soggetto topico |
Internet marketing - Computer network resources
Nonprofit organizations - Computer network resources Internet Telecommunication Fund raising - Computer network resources |
| ISBN |
1-280-25489-0
9786610254897 0-471-71619-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success; contents; foreword; introduction; Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet; DEFINING ePHILANTHROPY; CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS); DONORS MUST BE ASKED; BACK TO THE FUTURE; SIX CATEGORIES OF SERVICES; COMMUNICATION/EDUCATION AND STEWARDSHIP; ONLINE DONATIONS AND MEMBERSHIP; PROSPECT RESEARCH; VOLUNTEER RECRUITMENT AND MANAGEMENT; RELATIONSHIP BUILDING AND ADVOCACY; CONCLUSION; ENDNOTES
Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic ToolA COMMON SITUATION; EARLY RETURNS ON ePHILANTHROPY; ORGANIZATIONAL STRATEGY; DEVELOPING AND ALIGNING STRATEGY; THE FUNDAMENTALS OF STRATEGY; MISSION, OBJECTIVES, AND ACTIVITIES; CONSTITUENCY; APPLYING STRATEGY - SAMPLE CASE; CONCLUSION; ENDNOTES; Chapter 3: Multichannel Marketing; MARKETING WITH A CHEF'S HELP; A CHEF IN A VIRGIN LAND; KNOCKING DOWN WALLS; ONE WAY OR TWO WAYS; CREATIVITY FOR BETTER RESULTS; DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, AND CHEAP; CONCLUSION; Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATIONTHE ISHIKAWA FISHBONE; DEPARTMENTS, TEAMS, AND TITLES; TECHNOLOGY JOBS; IN-HOUSE VERSUS OUTSOURCING; MANAGING; CONCLUSION; Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better; INTRODUCTION; AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE; WHICH DATABASE IS RIGHT FOR ME?; HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE?; INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE; WHAT IS DONOR DEVELOPMENT?; PROSPECT RESEARCH; DATA MINING AND DATA OR PROSPECT SCREENING; PRIVACY BEST PRACTICES; CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATIONUSING YOUR OFFLINE DATABASE ONLINE; CASE STUDY: THE CHILDREN'S WISH FOUNDATION OF CANADA; THE VAST GALAXY OF THE INTERNET; THE CHALLENGE; SUGGESTED READINGS; ENDNOTES; Chapter 6: Online Community Building; THE NATURE OF THE NET; THE BASICS OF ONLINE MARKETING; GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR; BUILDING AN ONLINE MARKETING STRATEGY; CONCLUSION; ADDITIONAL SOURCES; Chapter 7: Building Successful Online Communities; MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY; STRATEGIES FOR BUILDING COMMUNITY; Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKSTAKING YOUR BRAND ONLINE; WHAT MAKES A SUCCESSFUL BRAND ONLINE?; INTERACTIVITY IS KEY; IT'S ALL ABOUT TRUST; THE BRANDING EDGE FOR THE NONPROFIT SECTOR; Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary; THE AWAKENING; THE DONOR; THE MESSAGE; CAREFULLY DESIGN THE MESSAGE; HOPEFUL EMILY; Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters; INTRODUCTION; DEFINING ADVOCACY; HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY |
| Record Nr. | UNINA-9910783448103321 |
| Hoboken, N.J., : Wiley, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nonprofit internet strategies : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston
| Nonprofit internet strategies : best practices for marketing, communications, and fundraising success / / [edited by] Ted Hart, James M. Greenfield, Michael Johnston |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2005 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 658/.054678 |
| Altri autori (Persone) |
HartTed <1964->
GreenfieldJames M. <1936-> JohnstonMichael W. <1963-> |
| Soggetto topico |
Internet marketing - Computer network resources
Nonprofit organizations - Computer network resources Internet Telecommunication Fund raising - Computer network resources |
| ISBN |
1-280-25489-0
9786610254897 0-471-71619-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success; contents; foreword; introduction; Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet; DEFINING ePHILANTHROPY; CREATING AN INTEGRATED ePHILANTHROPY STRATEGY (IEPS); DONORS MUST BE ASKED; BACK TO THE FUTURE; SIX CATEGORIES OF SERVICES; COMMUNICATION/EDUCATION AND STEWARDSHIP; ONLINE DONATIONS AND MEMBERSHIP; PROSPECT RESEARCH; VOLUNTEER RECRUITMENT AND MANAGEMENT; RELATIONSHIP BUILDING AND ADVOCACY; CONCLUSION; ENDNOTES
Chapter 2: It All Begins with Strategy: Using the Internet as a Strategic ToolA COMMON SITUATION; EARLY RETURNS ON ePHILANTHROPY; ORGANIZATIONAL STRATEGY; DEVELOPING AND ALIGNING STRATEGY; THE FUNDAMENTALS OF STRATEGY; MISSION, OBJECTIVES, AND ACTIVITIES; CONSTITUENCY; APPLYING STRATEGY - SAMPLE CASE; CONCLUSION; ENDNOTES; Chapter 3: Multichannel Marketing; MARKETING WITH A CHEF'S HELP; A CHEF IN A VIRGIN LAND; KNOCKING DOWN WALLS; ONE WAY OR TWO WAYS; CREATIVITY FOR BETTER RESULTS; DONOR RELATIONSHIP ONLINE: EFFICIENT, FAST, AND CHEAP; CONCLUSION; Chapter 4: Staffing ePhilanthropy HAVING THE RIGHT FOUNDATIONTHE ISHIKAWA FISHBONE; DEPARTMENTS, TEAMS, AND TITLES; TECHNOLOGY JOBS; IN-HOUSE VERSUS OUTSOURCING; MANAGING; CONCLUSION; Chapter 5: Integrating Online and Offline Databases to Serve Constituents Better; INTRODUCTION; AN ONLINE DATABASE VERSUS AN OFFLINE DATABASE; WHICH DATABASE IS RIGHT FOR ME?; HOW DOES MY DATABASE INTEGRATE WITH MY WEB SITE?; INTEGRATING ASPS WITH YOUR CURRENT FUNDRAISING DATABASE; WHAT IS DONOR DEVELOPMENT?; PROSPECT RESEARCH; DATA MINING AND DATA OR PROSPECT SCREENING; PRIVACY BEST PRACTICES; CONFIDENTIALITY AND YOUR DATABASE SHARING INFORMATIONUSING YOUR OFFLINE DATABASE ONLINE; CASE STUDY: THE CHILDREN'S WISH FOUNDATION OF CANADA; THE VAST GALAXY OF THE INTERNET; THE CHALLENGE; SUGGESTED READINGS; ENDNOTES; Chapter 6: Online Community Building; THE NATURE OF THE NET; THE BASICS OF ONLINE MARKETING; GIVE YOUR VISITORS WHAT THEY ARE LOOKING FOR; BUILDING AN ONLINE MARKETING STRATEGY; CONCLUSION; ADDITIONAL SOURCES; Chapter 7: Building Successful Online Communities; MOVING TOWARD A NEW MODEL OF ONLINE COMMUNITY; STRATEGIES FOR BUILDING COMMUNITY; Chapter 8: Building Your Brand Online THE BASIC BRANDING BUILDING BLOCKSTAKING YOUR BRAND ONLINE; WHAT MAKES A SUCCESSFUL BRAND ONLINE?; INTERACTIVITY IS KEY; IT'S ALL ABOUT TRUST; THE BRANDING EDGE FOR THE NONPROFIT SECTOR; Chapter 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary; THE AWAKENING; THE DONOR; THE MESSAGE; CAREFULLY DESIGN THE MESSAGE; HOPEFUL EMILY; Chapter 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters; INTRODUCTION; DEFINING ADVOCACY; HOW INTERNET TECHNOLOGY IS TRANSFORMING ADVOCACY HOW ONLINE ADVOCACY IMPACTS FUNCTIONS IN ADDITION TO PUBLIC POLICY |
| Altri titoli varianti | Internet strategies |
| Record Nr. | UNINA-9910828702403321 |
| Hoboken, N.J., : Wiley, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||